This is the Way Podcast

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Follow Michael Tucker @ https://www.linkedin.com/in/theofficialmichaeltucker/ https://www.thefunnelpros.com/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Most entrepreneurs are missing key steps in their sales funnel that cost them money. Want to fix that? Here's how to master your funnel in 5 steps. In this conversation, Michael Tucker shares his expertise on sales funnels and virtual events. He discusses his background in sales and marketing and how he got into the digital marketing industry. He explains the concept of virtual event funnels and how they can be a powerful tool for building trust and credibility with potential customers. Michael also emphasizes the importance of finding the right balance between providing value and overwhelming customers with information. He shares his top five insider tips for creating high-converting sales funnels and discusses the success he has seen with virtual events, including generating millions of dollars in revenue. In this conversation, Michael Tucker shares insights on how to create successful virtual events. He emphasizes the importance of understanding your customer avatar and collecting data from existing customers. Tucker also discusses the difference between a product and an offering, highlighting the need to create an irresistible offer that provides transformation and results. He suggests various strategies for filling up virtual events, including leveraging partnerships and utilizing social media. Tucker concludes by emphasizing the importance of delivering an event that gives attendees a transformation and encourages them to take action. Chapters [00:00] Introduction [06:26] Finding the Balance [10:46] The Power of Market Research [23:43] Creating an Irresistible Offer [31:20] Filling Up Events [35:42] Delivering an Event that Drives Action

Tired of trading your time for money? Discover how to turn your expertise into a profitable income stream and finally break free from your 9-5 grind. Follow Josh @ https://www.linkedin.com/in/jkbrownofficial/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Josh Brown, an expert in online courses, shares his journey and insights into the lucrative path of creating and selling online courses. He emphasizes the importance of finding a niche and understanding the marketing and fulfillment aspects of course creation. He also discusses the role of ads in promoting courses and the need for testing and refining strategies. Josh highlights the potential of the online course market, which is expected to be worth $325 billion by 2025, and the opportunities for solopreneurs and small players to succeed. He provides valuable advice for course creators and emphasizes the importance of delivering value to customers. Josh Brown discusses the three phases of creating and marketing an online course: planning, production, and profit. He emphasizes the importance of auditing the course content and ensuring its quality before running ads. Brown recommends using a variety of content types, such as talking head videos, screen shares, and social content, to cater to different learning styles. He also shares tips for creating high-quality course content, including using a 4K webcam, good lighting, and a decent microphone. Brown advises breaking up course content into shorter segments to improve engagement and memory retention. He also discusses the timeline for creating a course and launching it for marketing. Chapters [00:00] Introduction [02:54] The Growing Online Course Market [06:16] The Easiness of Starting an Online Course Business [08:30] The Role of Ads in Course Promotion [10:42] Challenges and Considerations [18:06] Low Ticket Offers [28:30] Choosing the Right Ad Platforms [31:31] Organic Approach and Budget Considerations [43:24] Auditing Course Content and Ensuring Quality [46:46] Creating High-Quality Course Content [51:21] The Timeline for Creating and Launching a Course

Terrified of public speaking? You're not alone. In this video, discover simple techniques to conquer your fear and speak with confidence. Let's transform your anxiety into poise! Follow Nausheen @ https://www.linkedin.com/in/nausheenichen/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Check out www.speaking.coach for more resources. FREE course by Nausheen - www.speaking.coach/free-course In this conversation, public speaking expert Nausheen I Chen shares insights on mastering public speaking and becoming a confident speaker. She discusses the importance of communication skills for CEOs and entrepreneurs, and highlights the common mistakes they make. Nausheen also provides tips on overcoming filler words and speaking on autopilot. She emphasizes the need for intentional communication and the impact it can have on personal and professional growth. In this conversation, Nausheen I Chen discusses the importance of effective communication and public speaking skills. She highlights the negative impact of using phrases like 'does that make sense?' and 'sorry' in communication. Nausheen also provides tips for building confidence in public speaking, such as understanding the root cause of lack of confidence and creating a positive feedback loop. She emphasizes the significance of preparation and control in delivering a powerful presentation. Nausheen explores the concept of musicality in speaking, including pacing, pauses, and enunciation. She mentions speakers like Simon Sinek and Barack Obama as examples of effective communicators. Nausheen also addresses the topic of handling hecklers and shares resources for improving public speaking skills. public speaking, confidence, communication skills, CEOs, entrepreneurs, filler words, intentional communication, personal growth, professional growth, communication, public speaking, confidence, preparation, control, musicality, pacing, pauses, enunciation, hecklers Chapters [00:00] Introduction [05:34] The Impact of Childhood Experiences on Confidence [09:25] The Importance of Communication Skills [17:00] Common Mistakes in Public Speaking [20:29] Breaking the Habit of Filler Words [23:56] Engaging the Audience [28:39] Building Confidence in Public Speaking [36:33] Exploring Musicality in Speaking [44:07] Handling Hecklers

Ever dreamed of traveling the world and getting paid for it? Imagine turning your passion for adventure into a lucrative career. Today, we’re diving into the secrets of successful travel influencers, sharing pro tips on how to make money while exploring the globe. T ake this FREE 60-Second Quiz to uncover and eliminate the #1 problem preventing you from more reach, more followers and more paid clients! - https://theloverspassport.com/roadblock-quiz/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Stephen Instagram - https://www.instagram.com/theloverspassport/ Stephen Tiktok - https://www.tiktok.com/@theloverspassport Stephen Youtube - https://www.youtube.com/channel/UCTU5pXozAV58vSjGTtGYIxw Our guest today is about to achieve what less than 1% of Instagram accounts have been able to achieve. They are about to pass 1 million followers and they did it in less than four years and established what some would call a dream career around it. Lucky for us, we have Stephen joining us today and he's about to share how you can grow your Instagram account quickly and turn it into a business. Chapters [00:00] Introduction [03:19] How to Achieving Instagram Success [06:19]Transition from TikTok to Instagram [13:28] The Power of Instagram's Community [22:24] Content Planning and Creation Process [30:06] Video Editing and High-Quality Content [49:30] The Importance of Community [53:30] Favorite Travel Destinations

Want to transform your podcast from a hidden gem to a must-listen sensation? In this video, we reveal the top 10 essential tips that every podcaster needs to skyrocket their growth and captivate a loyal audience. Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Connect with Travis - https://www.linkedin.com/in/travischappell/ https://guestio.com/ Connect with us via email @ Thisisthewayshow@outlook.com Travis Chappell is a seasoned expert in podcast growth, with years of experience helping entrepreneurs build and monetize their shows. As an author, the founder of Guestio and host of the successful "Travis Makes Friends" podcast, Travis has a proven track record of guiding podcasters to achieve their goals and expand their reach. podcast growth, audience building, networking, YouTube, impact, business strategy, podcasting, content creation, business growth, networking, commitment, podcasting value, Guestio, challenges, opportunities, network building Chapters [00:00] Intro [10:43] Building Relationships and Securing Guests [31:31] Guestio [31:38] The Value of Commitment [36:13] The Future of Guestio [41:32] Building a Strong Network Through Podcasting

Avoid these 10 pitfalls when trying to start a business. Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Connect with us via email @ Thisisthewayshow@outlook.com Are you thinking about starting a business? Michael and I have had several failed and successful starts. Most recently being our knowledge based business that includes the podcast and digital products. With every start we have to remind ourselves with 10 things we need to avoid. In this episode, we are going to share with you the 10 things we try to avoid. starting a business, entrepreneurship, avoiding mistakes, perfectionism, procrastination, doing it for the right reasons, setting up systems, spending money, taking breaks, seeking help, having a plan, flexibility, self-awareness, leading indicators Chapters [00:00] Introduction [01:07] Avoiding Perfectionism [04:09] Doing it for the Right Reasons [09:00] Setting Up Systems [12:21] Being Willing to Spend Money [16:12] Taking Breaks [22:27] Having a Plan [23:02] Focusing on Leading Indicators [25:22] Developing Self-Awareness and Overcoming Obstacles [28:14] Conclusion

How to update your resume to 10x your odds of landing your desired role. Connect with Robynn on Linkedin - https://www.linkedin.com/in/robynnstorey/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Connect with us via email @ Thisisthewayshow@outlook.com Ever felt the panic of needing a stellar resume right away? Whether you’ve stumbled upon your dream job listing, faced unexpected layoffs, or simply want to level up, staring at that outdated resume is the worst. That is going to change today. This is the way to 10x your odds of landing your dream job. Our guest today has over 25 years of resume writing experience. Robynn Storey is the CEO and founder of Storeyline Resumes, a trailblazing resume firm dedicated to propelling clients' careers to new heights. Robynn and her team have helped over 300,000 clients write storytelling-based executive resumes, cover letters, and LinkedIn profiles, helping them land better and higher-paying roles. Chapters [00:00] Introduction and Background [03:13] Starting Storyline Resumes: The Journey [06:02] From Waitress to CEO [09:24] The Power of Storytelling in Resumes [14:30] LinkedIn and Networking in the Job Market [20:49] The Role of AI in Resume Writing [25:47] Standing Out in a Crowded Job Market [33:10] The Importance of a Professional LinkedIn Profile [36:12] Overcoming Age Discrimination in Job Search [39:02] The Relevance Factor in Job Applications

In this episode we unpack how we launched our podcast so you can launch yours. Launching a podcast can be painful. That's probably why only 1% who start make it past episode 21. We are in the top 1% now as we just crossed 52 episodes. Need helps launching your podcast? email us at Thisisthewayshow@outlook.com Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Chapters [00:00] The Benefits of Podcasting [ 09:05] Taking Action and Overcoming Perfectionism [19:27] Outsourcing [23:06] Video Formatting and Editing Tools [ 26:02] The Importance of Titles and Thumbnails [28:29] Consistency and Accountability [31:11] Creating Engaging Hooks and Intros [34:30] Analyzing Data and Improving SEO [36:13] Finding and Booking Guests [40:25] Challenges and Lessons Learned [43:31] Expectations and Benefits of Podcasting [47:55] Advice for New Podcasters [50:06] Future Plans and Goals tips for video podcasting how to start a podcast, podcast interview tips, video podcasting, video podcast setup, how to start a podcast for beginners, how to launch a podcast 2024, how to launch a successful podcast, how to start a podcast on youtube, content creator for beginners, this is the way with martin and michael, artin nazarian, michael merrill, podcast tips, podcast equipment for beginners, how to start a video podcast

You may be leaving 1 to 1.5 million on the table in lost earnings over your lifetime if you are not negotiating your salary at the beginning of your career! And that figure doesn't include company retirement contributions based on a percentage of salary. Good news is it’s never too late! So, if you want to increase your earnings, this is the way to negotiate your salary! Our guest for this episode is Aaron Thweatt. He has helped hundreds of professionals worldwide as a successful Executive Coach, transforming their careers through coaching and salary negotiation! He’s also held the unique position of being a Principal Compensation Consultant. Meaning, he is the guy who helps determine what you get paid!! He emphasizes that negotiating your salary at the beginning of your career can have a significant impact on your lifetime earnings. Aaron also highlights the challenges people face when it comes to advocating for themselves and asking for what they deserve. He encourages individuals to overcome these challenges and negotiate not only for monetary compensation but also for non-monetary benefits like work location, scope, and resources. Aaron emphasizes the importance of timing and preparation when negotiating for a raise in your current role. In this conversation, Aaron Thweatt discusses the importance of advocating for oneself in the workplace and offers strategies for negotiating salary and advancing one's career. He emphasizes the need for open communication with managers, seeking feedback, and having tough conversations. Aaron also highlights the power of empathy and understanding in business and shares insights from his collaboration with Chris Voss, a former FBI negotiator. He provides advice for those looking to establish their own business, including the importance of genuine passion and disabusing oneself of the employee mentality. You can also watch on Youtube - https://www.youtube.com/watch?v=usnSAl5gGUw How to find Aaron... Linkedin - https://www.linkedin.com/in/aaronthweatt/ Takeaways • Importance of Negotiating your salary at the beginning of your career. • Challenges when it comes to advocating for yourself. • Negotiating is not just about monetary compensation. • Timing and preparation are crucial when negotiating for a raise. • Empathy and understanding play a significant role in business success. • Leverage can be created through effective communication and understanding of the market. • Top performers may have more opportunities for negotiation and higher compensation. Chapters [00:00] Intro [23:07] The Importance of Countering in Job Negotiations [33:26] Self-Advocacy in the Workplace [46:15] Empathy and Understanding in Business [52:21] Creating Leverage in Negotiations

People are making huge mistakes with their LinkedIn profiles and leaving money on the table. It doesn’t matter if you are an entrepreneur or employee, if you don’t understand the power of copywriting, you’re missing out. Fortunately, our guest in this episode has your back! Our guest is an ex-rapper turned teacher turned marketer. Through his company Hey Jay, Jasmin Alic helps businesses with brand strategy and copywriting, including brands like Microsoft, Digicel, & Marriott Bonvoy,. And if that wasn’t enough he is one of the fastest growing creators and experts on Linkedin where he shows up daily and treats it as his stage. Jasmin shares his journey into entrepreneurship and becoming a LinkedIn creator. He emphasizes the power of copywriting and the impact it can have on LinkedIn profiles. Jay discusses the importance of formatting and visual aesthetics in writing, using rhythm and structure to guide the reader. He also highlights the value of community engagement and the impact his content has on people's lives. Jay provides tips for successful LinkedIn writing, including breaking patterns and using repetition to capture attention. In this conversation, Jasmin (Jay) Alić discusses the importance of clarity in copywriting and branding. He emphasizes the need to focus on clear and concise communication rather than trying to be overly unique. Jay also shares advice for starting a career in copywriting, including the importance of authenticity and not overthinking the writing process. He highlights the significance of clarity in LinkedIn profiles and offers tips for optimizing them. Additionally, Jay discusses the balance between work and family life, emphasizing the priority of spending time with loved ones. Takeaways • Understanding the power of copywriting • Formatting and visual aesthetics play a crucial role • Breaking patterns and using repetition strategically can enhance the effectiveness of LinkedIn writing. • Authenticity is key in social media and copywriting. • In copywriting, prioritize clarity. • Optimize your LinkedIn profile by clearly communicating your unique value proposition and target audience. • Balance work and family life by prioritizing family and setting clear boundaries. Where to find Jay... Linkedin - https://www.linkedin.com/in/alicjasmin/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 Chapters [00:00] Introduction to Jasmin Alić [07:54] The Impact and Reach of LinkedIn [14:01] Building a Thriving LinkedIn Community [22:59] Strategic Use of Rhythm and Structure in LinkedIn Writing [26:00] The Power of Clarity in Copywriting and Branding [27:42] Authenticity and Clear Communication in Social Media [29:24] Tips for Starting a Career in Copywriting [31:21] Optimizing Your LinkedIn Profile for Clarity [45:23] The Value of Building a Network of Professionals