This is the Way Podcast

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Daniel @https://www.linkedin.com/in/thedanielbotero/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Daniel Botero shares his journey from corporate America to becoming a successful career coach. He discusses the evolving role of books in establishing authority, the importance of networking, and how he transitioned to helping career coaches grow their businesses. Daniel emphasizes the significance of finding a niche and adapting to market changes, particularly in the context of international students seeking employment. His insights provide valuable lessons for aspiring entrepreneurs and coaches. In this conversation, Daniel Botero shares his journey from corporate America to becoming a successful career coach. He discusses the fears and challenges he faced, the importance of grit and control in navigating career transitions, and the strategies that have led to his success. The conversation also delves into the significance of conviction in sales, the balance between corporate roles and personal branding, and the tools and platforms that can help aspiring entrepreneurs build their businesses. Daniel emphasizes the value of community and learning from others, as well as the importance of providing structured support to clients in their coaching journeys. Chapters [00:00] Intro [02:52] The Journey to Becoming a Career Coach [09:01] The Importance of Networking and Relationships [15:11] Navigating Challenges in the Coaching Business [17:56] Finding Success in a Niche Market [24:31] The Importance of Grit in Career Coaching [39:17] Building a Six-Figure Coaching Business [42:22] Leveraging LinkedIn for Business Growth [45:55] Recommended Reads for Aspiring Entrepreneurs

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Dr. Kyle @https://www.linkedin.com/in/kylecromerelliott/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Dr. Kyle Elliott shares his remarkable journey from a college side hustle on Fiverr to building a successful six-figure coaching business. He discusses the importance of continuous learning, the value of relationships in client acquisition, and the tailored coaching process he employs to help tech executives. Dr. Elliott emphasizes the significance of delivering exceptional client experiences, overcoming imposter syndrome, and the proactive approach to networking. He also reflects on the lessons learned throughout his entrepreneurial journey, including the importance of seeking mentorship and the value of gradual growth in business. Chapters [00:00] Intro [05:59] Client Acquisition [08:58] The Coaching Process [14:49] Navigating Confidence and Imposter Syndrome [18:03] The Importance of Networking and Proactive Outreach [21:01] Leveraging LinkedIn [23:57] Scaling the Business [27:13] Strengths in Entrepreneurship: Asking for Help [33:01] Lessons Learned: Mistakes and Growth

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Michael and Artin debate the feasibility of Donald Trump's proposal to create a government efficiency commission led by Elon Musk. They explore the complexities of government operations, the challenges of implementing efficiency, and the role of leadership in driving change. The discussion also touches on historical attempts at government reform, the importance of cultural change, and the metrics used to measure efficiency. They conclude by discussing the significance of accountability, the role of coaches in business, and strategies for overcoming perfectionism in entrepreneurship.   Chapters [00:00] Intro [03:09] The Challenge [05:54] The Role of Leadership [12:07] Cultural Change and Its Impact [20:51] The Importance of Accountability [26:57] Starting a Business with Efficiency in Mind [33:06] The Importance of Market Validation [35:55] Building a Brain Trust for Success

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Julius @https://www.linkedin.com/in/julius-bieliauskas/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Julius shares his journey from uncertainty to building a successful lifestyle business leveraging LinkedIn and email marketing. At just 22 years old, he discusses his strategies for personal branding, audience engagement, and creating sustainable work-life balance while aiming for a million-dollar revenue in 2025. He emphasizes the importance of investing in personal growth, understanding client needs, and optimizing business processes to achieve success. Chapters [00:00] Introduction [03:00] Building a Lifestyle Business [06:03] Investing in Personal Growth [09:03] Core Focus: Personal Branding and Sales Funnels [11:58] Finding the Right Audience on LinkedIn [17:57] Overcoming Age Bias in Business [23:55] Optimizing Team Structure and Efficiency [26:56] Content Creation Strategy [29:51] Attracting Ideal Clients [32:58] Leveraging Tools and Automation [38:54] Final Thoughts

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Henry @ https://www.linkedin.com/in/hwoodman/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Henry Woodman, the founder of Ice Portal, shares his journey of turning a simple idea into an eight-figure payday. He discusses the experience of having a lucrative exit and the freedom it brings. Woodman explains that Ice Portal is a software technology company that collects, manages, sizes, tags, categorizes, and distributes hotel photos to travel websites worldwide. He talks about the challenges he faced, including near bankruptcy and lawsuits, and how he overcame them. Woodman emphasizes the importance of listening to customers and adapting to their needs. Henry Woodman shares his experience with the exit strategy and acquisition process of his company, Ice Portal. He discusses how he was approached by strategic buyers and negotiated a deal that met his financial goals. Woodman emphasizes the importance of being prepared and disciplined in business, as well as being aware of opportunities and solving problems. He also reflects on the mindset shift he experienced as he matured as an entrepreneur, realizing that material possessions and impressing others were not as important as financial security and personal happiness. Woodman concludes by discussing his current passion project, a TV series based on a book he acquired many years ago. Chapters [00:00] Intro [01:03] The Freedom of Financial Success [03:04] Ice Portal: A Software Technology Company [06:26] The Journey of Building and Selling Ice Portal [16:41] Overcoming Challenges and Learning from Failures [22:42] Navigating the Exit Strategy and Acquisition Process [25:58] The Importance of Preparedness and Discipline in Business [29:08] Finding Opportunities and Solving Problems [45:37] From Book Acquisition to Passion Project

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Alan @ https://www.linkedin.com/in/alanlazarosllc/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Alan Lazaros shares his personal journey from a challenging childhood to becoming a successful entrepreneur and coach. He emphasizes the importance of self-belief and self-worth in achieving success and fulfillment. Alan discusses the formula for building self-belief and the barriers that often hold people back, such as fear of failure and low self-worth. He also highlights the significance of having a clear vision and setting goals to overcome challenges and achieve one's dreams. In this conversation, Alan Lazaros discusses the importance of self-belief and self-awareness in achieving success. He explains that many people struggle with self-belief and feel unlovable, which can hinder their progress. Alan emphasizes the need to align goals with one's true self and to set realistic and achievable milestones. He also discusses the role of therapy and coaching in helping individuals gain self-awareness and make better decisions. Alan shares his framework of dreamlining, which involves breaking down dreams into annual goals, quarterly milestones, and daily habits. He encourages people to embrace the challenges of their journey and find fulfillment in the process. Chapters [00:00] Introduction [14:10] The Power of Self-Belief [22:20] Overcoming Barriers [27:12] Building Self-Worth [32:56] Embracing the 'Mamba Mentality' [53:33] Building People Up [56:19] Finding Fulfillment in the Journey

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Karla @ https://www.linkedin.com/in/vitaminak/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Karla Fernandes is an expert at building apps using no-code tools. She shares her journey of becoming an expert in no-code app building and how she helps clients build their own apps. Karla emphasizes the importance of understanding the problem and validating the idea before building an app. She discusses various no-code tools available and advises focusing on the specific needs of the app when choosing a tool. Karla also talks about her favorite apps that she has built and the marketing strategies she uses. In this conversation, Karla Fernandes discusses the power of no-code tools in building apps and products. She emphasizes the importance of validating ideas, finding a niche, and conducting research before diving into development. Karla also shares insights on UI/UX design, the role of AI in the no-code space, and the benefits of failing fast. She encourages entrepreneurs to leverage no-code tools to iterate quickly and bring their ideas to market faster. Chapters [00:00] Introduction [05:26] Validating Your Idea [15:44] Marketing Strategies for No-Code Apps [20:30] Building a Minimal Viable Product (MVP) [30:00] Embracing Failure as a Learning Opportunity [39:54] The Role of AI in Design and Development [44:55] Conclusion

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Jonathan @ https://www.linkedin.com/in/jonathanjmast/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Jonathan Mast, a marketing expert, discusses the importance of AI in scaling businesses and shares his experience in leveraging AI for marketing. He emphasizes the need to embrace AI as it amplifies existing skills and experience. Mast provides insights into his process of using AI tools, such as ChatGPT, Claude, Gemini, and Perplexity, to streamline tasks like creating SOPs and writing blog posts. He also highlights the significance of infusing personal style and authenticity into AI-generated content. Mast believes that while AI has the potential to enhance customer service and sales, human involvement is still necessary for reliability and understanding customer needs. The conversation explores the impact of AI on customer service and jobs. It emphasizes the importance of transparency when using AI in customer interactions. The discussion also touches on the potential of AI in improving work environments and enhancing productivity. The conversation acknowledges that AI will impact jobs but highlights the need for adaptability and learning to effectively utilize AI as a tool. The conversation concludes with a discussion on the future of AI in marketing and the role of agencies in leveraging AI.   Chapters [00:00] Intro [03:29] Leveraging AI [19:26] What will A.I do [33:30] Impact on Jobs [46:20] Critical Thinking Skills in the Age of AI

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Alana @ https://www.linkedin.com/in/alanasparrow/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Alana Sparrow, a branding expert, shares insights on personal branding and its impact on career and business. She emphasizes the importance of understanding the 'why' behind building a personal brand and aligning it with one's goals and values. Sparrow advises against superficial approaches to personal branding, such as focusing solely on colors and fonts or posting without a clear audience or end goal in mind. She highlights the need for strategy and authenticity in personal branding, cautioning against being overly polarizing without a genuine reason. Sparrow also discusses the different approaches to content on platforms like LinkedIn and Instagram and the importance of understanding the audience and goals when choosing a platform. Metrics for measuring personal brand success vary depending on individual goals, such as financial targets, growth in audience size, or establishing authority in a specific industry. The conversation revolves around the importance of personal branding and its impact on growing a business, advancing a career, and giving voice to a cause. It is emphasized that personal branding can be beneficial for solopreneurs, founders, CEOs, and individuals in various industries. The discussion also touches on when someone should start considering personal branding, with the suggestion that even college students can leverage it if they have something to say and clear goals. However, it is acknowledged that not everyone needs a personal brand, and it depends on their goals and what they want to achieve in life. Chapters [ 00:00] Introduction [03:46] The Transformational Power of Personal Branding [19:18] Mistakes in Personal Branding [28:45] Measuring Personal Brand Success [36:19] The Benefits of Personal Branding for Employees [46:30] Working with a Personal Branding Strategist

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Kamille on IG @ https://www.instagram.com/stay_booked.co/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Guests discuss their successful launch of Stay Booked, an online course for vacation rental property owners. They share their backgrounds and the challenges they faced with Airbnb and Verbo. They explain how they turned to social media, specifically Instagram, to market their properties and gain direct bookings. This led to the creation of Stay Booked, where they teach others how to successfully market their vacation rentals. They discuss their pricing strategy, marketing and branding efforts, and the tools they use to manage their business. The conversation covers various topics related to the short-term rental industry, including the importance of personal branding, the future of the industry, and the rise of direct bookings. The hosts emphasize the need for trust and personal connection in building a successful business. They also discuss the potential for branching out into additional courses and services, as well as the impact of Airbnb on the industry. The conversation concludes with insights on the evolving expectations of guests and the importance of creating unique and memorable experiences. Chapters [00:00] Introduction [00:38] Challenges of Launching an Online Course [06:22] Stop Overthinking [10:43] Pricing Strategy [14:11] Marketing and Branding Approach [21:05] Tools [48:44] Exploring Opportunities