How to Monetize Your Knowledge and Leave Your 9-5 - Josh Brown | EP 60

Tired of trading your time for money? Discover how to turn your expertise into a profitable income stream and finally break free from your 9-5 grind.

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Josh Brown, an expert in online courses, shares his journey and insights into the lucrative path of creating and selling online courses. He emphasizes the importance of finding a niche and understanding the marketing and fulfillment aspects of course creation. He also discusses the role of ads in promoting courses and the need for testing and refining strategies. Josh highlights the potential of the online course market, which is expected to be worth $325 billion by 2025, and the opportunities for solopreneurs and small players to succeed. He provides valuable advice for course creators and emphasizes the importance of delivering value to customers. Josh Brown discusses the three phases of creating and marketing an online course: planning, production, and profit. He emphasizes the importance of auditing the course content and ensuring its quality before running ads. Brown recommends using a variety of content types, such as talking head videos, screen shares, and social content, to cater to different learning styles. He also shares tips for creating high-quality course content, including using a 4K webcam, good lighting, and a decent microphone. Brown advises breaking up course content into shorter segments to improve engagement and memory retention. He also discusses the timeline for creating a course and launching it for marketing.

Chapters

[00:00] Introduction

[02:54] The Growing Online Course Market

[06:16] The Easiness of Starting an Online Course Business

[08:30] The Role of Ads in Course Promotion

[10:42] Challenges and Considerations

[18:06] Low Ticket Offers

[28:30] Choosing the Right Ad Platforms

[31:31] Organic Approach and Budget Considerations

[43:24] Auditing Course Content and Ensuring Quality

[46:46] Creating High-Quality Course Content

[51:21] The Timeline for Creating and Launching a Course