
This is the Way Podcast
We are Artin and Michael, and this podcast is dedicated to aspiring entrepreneurs and founders. We focus on entrepreneurship, career growth, and side hustles with a mission to empower you to know more, do more, and be more. Think of us as your guides, sharing four decades of experience working at top-tier companies like Disney and Netflix while pursuing our own entrepreneurial ventures. But we won’t be the only ones sharing insights—our impressive guests, who’ve forged their own paths, will inspire you to do the same. No matter where you are on your entrepreneurial journey, subscribe and join the ride!
Latest episodes

Jul 25, 2024 • 54min
How to Grow Your Podcast: 5 Must-Have Tips with Travis Chappell | EP 57
Want to transform your podcast from a hidden gem to a must-listen sensation? In this video, we reveal the top 10 essential tips that every podcaster needs to skyrocket their growth and captivate a loyal audience.
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Connect with Travis - https://www.linkedin.com/in/travischappell/
https://guestio.com/
Connect with us via email @ Thisisthewayshow@outlook.com
Travis Chappell is a seasoned expert in podcast growth, with years of experience helping entrepreneurs build and monetize their shows. As an author, the founder of Guestio and host of the successful "Travis Makes Friends" podcast, Travis has a proven track record of guiding podcasters to achieve their goals and expand their reach.
podcast growth, audience building, networking, YouTube, impact, business strategy, podcasting, content creation, business growth, networking, commitment, podcasting value, Guestio, challenges, opportunities, network building
Chapters
[00:00] Intro
[10:43] Building Relationships and Securing Guests
[31:31] Guestio
[31:38] The Value of Commitment
[36:13] The Future of Guestio
[41:32] Building a Strong Network Through Podcasting

Jul 18, 2024 • 28min
10 Things to Avoid if You DON'T Want Business Failure | Ep 56
Avoid these 10 pitfalls when trying to start a business.
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Connect with us via email @ Thisisthewayshow@outlook.com
Are you thinking about starting a business? Michael and I have had several failed and successful starts. Most recently being our knowledge based business that includes the podcast and digital products. With every start we have to remind ourselves with 10 things we need to avoid. In this episode, we are going to share with you the 10 things we try to avoid.
starting a business, entrepreneurship, avoiding mistakes, perfectionism, procrastination, doing it for the right reasons, setting up systems, spending money, taking breaks, seeking help, having a plan, flexibility, self-awareness, leading indicators
Chapters
[00:00] Introduction
[01:07] Avoiding Perfectionism
[04:09] Doing it for the Right Reasons
[09:00] Setting Up Systems
[12:21] Being Willing to Spend Money
[16:12] Taking Breaks
[22:27] Having a Plan
[23:02] Focusing on Leading Indicators
[25:22] Developing Self-Awareness and Overcoming Obstacles
[28:14] Conclusion

Jul 11, 2024 • 51min
Before Updating Your Resume, LISTEN TO THIS. Robynn Storey, CEO | EP 55
How to update your resume to 10x your odds of landing your desired role.
Connect with Robynn on Linkedin - https://www.linkedin.com/in/robynnstorey/
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Connect with us via email @ Thisisthewayshow@outlook.com
Ever felt the panic of needing a stellar resume right away? Whether you’ve stumbled upon your dream job listing, faced unexpected layoffs, or simply want to level up, staring at that outdated resume is the worst. That is going to change today. This is the way to 10x your odds of landing your dream job.
Our guest today has over 25 years of resume writing experience. Robynn Storey is the CEO and founder of Storeyline Resumes, a trailblazing resume firm dedicated to propelling clients' careers to new heights. Robynn and her team have helped over 300,000 clients write storytelling-based executive resumes, cover letters, and LinkedIn profiles, helping them land better and higher-paying roles.
Chapters
[00:00] Introduction and Background
[03:13] Starting Storyline Resumes: The Journey
[06:02] From Waitress to CEO
[09:24] The Power of Storytelling in Resumes
[14:30] LinkedIn and Networking in the Job Market
[20:49] The Role of AI in Resume Writing
[25:47] Standing Out in a Crowded Job Market
[33:10] The Importance of a Professional LinkedIn Profile
[36:12] Overcoming Age Discrimination in Job Search
[39:02] The Relevance Factor in Job Applications

Jul 4, 2024 • 50min
How to Launch a Video Podcast in 2024 (in less than 30 days) - EP 54
In this episode we unpack how we launched our podcast so you can launch yours.
Launching a podcast can be painful. That's probably why only 1% who start make it past episode 21. We are in the top 1% now as we just crossed 52 episodes.
Need helps launching your podcast? email us at Thisisthewayshow@outlook.com
Follow Artin @ https://www.linkedin.com/in/artinnazarian/
Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/
Chapters
[00:00] The Benefits of Podcasting [
09:05] Taking Action and Overcoming Perfectionism
[19:27] Outsourcing
[23:06] Video Formatting and Editing Tools [
26:02] The Importance of Titles and Thumbnails
[28:29] Consistency and Accountability
[31:11] Creating Engaging Hooks and Intros
[34:30] Analyzing Data and Improving SEO
[36:13] Finding and Booking Guests
[40:25] Challenges and Lessons Learned
[43:31] Expectations and Benefits of Podcasting
[47:55] Advice for New Podcasters
[50:06] Future Plans and Goals tips for video podcasting
how to start a podcast, podcast interview tips, video podcasting, video podcast setup, how to start a podcast for beginners, how to launch a podcast 2024, how to launch a successful podcast, how to start a podcast on youtube, content creator for beginners, this is the way with martin and michael, artin nazarian, michael merrill, podcast tips, podcast equipment for beginners, how to start a video podcast

Jun 26, 2024 • 1h 3min
Mastering The Art Of Salary Negotiation: Insider Secrets With Aaron Thweatt | EP 53
You may be leaving 1 to 1.5 million on the table in lost earnings over your lifetime if you are not negotiating your salary at the beginning of your career! And that figure doesn't include company retirement contributions based on a percentage of salary. Good news is it’s never too late! So, if you want to increase your earnings, this is the way to negotiate your salary!
Our guest for this episode is Aaron Thweatt. He has helped hundreds of professionals worldwide as a successful Executive Coach, transforming their careers through coaching and salary negotiation! He’s also held the unique position of being a Principal Compensation Consultant. Meaning, he is the guy who helps determine what you get paid!!
He emphasizes that negotiating your salary at the beginning of your career can have a significant impact on your lifetime earnings. Aaron also highlights the challenges people face when it comes to advocating for themselves and asking for what they deserve. He encourages individuals to overcome these challenges and negotiate not only for monetary compensation but also for non-monetary benefits like work location, scope, and resources. Aaron emphasizes the importance of timing and preparation when negotiating for a raise in your current role. In this conversation, Aaron Thweatt discusses the importance of advocating for oneself in the workplace and offers strategies for negotiating salary and advancing one's career. He emphasizes the need for open communication with managers, seeking feedback, and having tough conversations. Aaron also highlights the power of empathy and understanding in business and shares insights from his collaboration with Chris Voss, a former FBI negotiator. He provides advice for those looking to establish their own business, including the importance of genuine passion and disabusing oneself of the employee mentality.
You can also watch on Youtube - https://www.youtube.com/watch?v=usnSAl5gGUw
How to find Aaron... Linkedin - https://www.linkedin.com/in/aaronthweatt/
Takeaways
• Importance of Negotiating your salary at the beginning of your career.
• Challenges when it comes to advocating for yourself.
• Negotiating is not just about monetary compensation.
• Timing and preparation are crucial when negotiating for a raise.
• Empathy and understanding play a significant role in business success.
• Leverage can be created through effective communication and understanding of the market.
• Top performers may have more opportunities for negotiation and higher compensation.
Chapters
[00:00] Intro
[23:07] The Importance of Countering in Job Negotiations
[33:26] Self-Advocacy in the Workplace
[46:15] Empathy and Understanding in Business
[52:21] Creating Leverage in Negotiations

Jun 20, 2024 • 51min
Blueprint for LinkedIn Mastery with Jasmin (Jay) Alìc - EP 52
People are making huge mistakes with their LinkedIn profiles and leaving money on the table. It doesn’t matter if you are an entrepreneur or employee, if you don’t understand the power of copywriting, you’re missing out. Fortunately, our guest in this episode has your back! Our guest is an ex-rapper turned teacher turned marketer.
Through his company Hey Jay, Jasmin Alic helps businesses with brand strategy and copywriting, including brands like Microsoft, Digicel, & Marriott Bonvoy,. And if that wasn’t enough he is one of the fastest growing creators and experts on Linkedin where he shows up daily and treats it as his stage.
Jasmin shares his journey into entrepreneurship and becoming a LinkedIn creator. He emphasizes the power of copywriting and the impact it can have on LinkedIn profiles. Jay discusses the importance of formatting and visual aesthetics in writing, using rhythm and structure to guide the reader. He also highlights the value of community engagement and the impact his content has on people's lives. Jay provides tips for successful LinkedIn writing, including breaking patterns and using repetition to capture attention. In this conversation, Jasmin (Jay) Alić discusses the importance of clarity in copywriting and branding. He emphasizes the need to focus on clear and concise communication rather than trying to be overly unique. Jay also shares advice for starting a career in copywriting, including the importance of authenticity and not overthinking the writing process. He highlights the significance of clarity in LinkedIn profiles and offers tips for optimizing them. Additionally, Jay discusses the balance between work and family life, emphasizing the priority of spending time with loved ones.
Takeaways
• Understanding the power of copywriting
• Formatting and visual aesthetics play a crucial role
• Breaking patterns and using repetition strategically can enhance the effectiveness of LinkedIn writing.
• Authenticity is key in social media and copywriting.
• In copywriting, prioritize clarity.
• Optimize your LinkedIn profile by clearly communicating your unique value proposition and target audience.
• Balance work and family life by prioritizing family and setting clear boundaries.
Where to find Jay...
Linkedin - https://www.linkedin.com/in/alicjasmin/
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
Chapters
[00:00] Introduction to Jasmin Alić
[07:54] The Impact and Reach of LinkedIn
[14:01] Building a Thriving LinkedIn Community
[22:59] Strategic Use of Rhythm and Structure in LinkedIn Writing [26:00] The Power of Clarity in Copywriting and Branding
[27:42] Authenticity and Clear Communication in Social Media
[29:24] Tips for Starting a Career in Copywriting
[31:21] Optimizing Your LinkedIn Profile for Clarity
[45:23] The Value of Building a Network of Professionals

Jun 13, 2024 • 60min
How to 10X Your Odds of Getting Promoted (100's Coached) - April Little | EP 51
In this episode, we'll delve into the essential tactics for getting promoted faster. Our guest will share her insights on how to define your career vision, build the right relationships, demonstrate your leadership potential, and navigate the organizational dynamics that can either propel you forward or hold you back. This is the way to 10x your odds of getting promoted.
Our guest is April Little, a seasoned career coach with over 15 years of experience in Talent Acquisition and Human Resources. April has helped more than 150 people progress faster in their careers and she is here to share her insights and knowledge with us today.
April shares insights on how to get promoted faster. She discusses the importance of defining your career vision, building relationships, demonstrating leadership potential, and navigating organizational dynamics. April emphasizes the need for self-awareness, excellence in performance, and effective communication. She also highlights the significance of understanding salary ranges and aligning oneself with influential individuals within the organization. In this conversation, April Little shares insights on career advancement and navigating the corporate world. She emphasizes the importance of building relationships with key stakeholders and influential individuals within the organization. April also discusses the concept of 'quiet quitting' and the potential consequences of disengaging from one's role. She provides strategies for demonstrating leadership experience, such as taking on enterprise-level projects and training others. Additionally, April offers advice on building a personal brand on LinkedIn and leveraging storytelling to engage with the audience.
Takeaways
• Define your career vision and set clear goals.
• Build strong relationships with influential individuals.
• Demonstrate leadership potential.
• Navigate organizational dynamics by seeking feedback.
• Understand salary ranges and benchmark.
• Utilize LinkedIn to build a personal brand.
Where to find April...
Linkedin - https://www.linkedin.com/in/aprillatoyalittle/
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
Chapters
[00:00] Introduction and Background
[03:07] The Importance of Excellence in Performance
[10:55] Having Conversations about Career Growth
[28:46] Navigating Organizational Dynamics
[34:05] Navigating 'Quiet Quitting' and Disengagement
[36:23] Demonstrating Leadership Experience
[47:42] Building a Personal Brand on LinkedIn
[53:49] The Power of Storytelling in Career Development

Jun 6, 2024 • 50min
Your Entrepreneurial Ally: Jason Feifer's Journey and Insights - EP 50
Imagine being able to tap into the lessons of 1000’s of entrepreneurs and executives! I think it is safe to say that your chances of success would skyrocket. Well, great news, the guest in this episode has access to this wisdom and it’s about to be yours!
Jason Feifer is the Editor in Chief of the go-to for many entrepreneurs and business leaders - Entrepreneur magazine. He's also the author of Build for Tomorrow which fits into his goal to help others build careers or companies they love. Jason shares his journey to becoming a leader in the world of entrepreneurship.
He emphasizes the importance of adaptability and the ability to embrace change in order to succeed as an entrepreneur. He also discusses the misconceptions about entrepreneurship and career growth, highlighting the need for a personal connection to the pursuit and a sense of ownership. He explores the concept of intrapreneurship and the value of creating a culture of entrepreneurship within companies. He concludes by encouraging individuals to identify their strengths and optimize for what they excel at. The conversation explores the themes of intrapreneurship, recognizing leaders, and the importance of self-awareness and adaptability. It emphasizes the need for leaders to create a culture that allows for experimentation and rewards trying, even if it results in failure. The conversation also highlights the significance of making bold decisions that go against conventional wisdom, as seen in the examples of Facebook's acquisition of Instagram and Dogfish Brewery's decision to cap sales of their best-selling product. The book 'Build for Tomorrow' by Jason Feifer is mentioned, which delves into the importance of developing a healthy relationship with change. The conversation concludes with advice for aspiring entrepreneurs, including the willingness to be bad in order to become good and the importance of not limiting oneself with narrow self-conceptions.
TAKEAWAYS
• Adaptability is crucial.
• Not everyone is suited for entrepreneurship.
• Identifying and optimizing for one's strengths is key.
• Make bold decisions that go against conventional wisdom.
• Develop a healthy relationship with change.
• Be willing to be bad in order to become good.
• Don't limit yourself with narrow self-conceptions.
Where to find Jason...
Linkedin - https://www.linkedin.com/in/jasonfeifer/
Jason's book - https://a.co/d/hgjJsOL
You can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
Chapters [00:00] Introduction and Background
[06:00] Debunking Misconceptions
[09:46] The Value of Intrapreneurship
[16:24] Optimizing for Strengths
[32:56] Recognizing Leaders
[39:09] The Importance of Self-Awareness and Adaptability
[45:39] Making Bold Decisions

May 30, 2024 • 48min
How to Achieve Freedom with Entrepreneurship - Noemi Kis, CEO | EP 49
Are you seeking freedom to work on what you want to work on? Freedom to spend time with friends and family when you want to. Freedom to not be tied to trading your hours for income. If you answered yes, today’s guest has done just that and is on a mission to help others do the same!
The guest in this episode is Noemi Kis, founder and CEO of AquaQuite, a digital marketplace for industrial water treatment products. With a background in corporate accounting and finance. Noemi transitioned to entrepreneurship. She has a significant social media presence and aims to help one million entrepreneurs achieve freedom.
She shares her journey from corporate accounting to entrepreneurship and offers strategies for aspiring entrepreneurs. She emphasizes the importance of finding an idea that solves a problem, validating the idea through customer feedback, and focusing on cash flow to make the business sustainable. Noemi also discusses the power of building a personal brand and leveraging platforms like LinkedIn for distribution. Her target audience includes aspiring entrepreneurs who want to transition from corporate jobs and entrepreneurs in the early stages of their businesses. The conversation explores the topic of entrepreneurship and provides advice for aspiring entrepreneurs. It discusses the different approaches to starting a business, such as gradually letting go of a job and replacing income slowly, and the importance of focusing on revenue-generating activities. The conversation emphasizes the need for action and application of knowledge, rather than just consuming information. It also touches on the use of digital tools and outsourcing in running a business. The conversation concludes with the idea that entrepreneurship can take different forms and that solving specific problems for specific people can lead to success.
Takeaways
• Find an idea that solves a problem, is marketable, and aligns with your skills and passion.
• Validate your idea by talking to potential customers and getting their feedback.
• Focus on cash flow to make your business sustainable.
• Build a personal brand to establish credibility and attract an audience.
• Utilize platforms like LinkedIn for distribution and networking.
• Entrepreneurship can take different forms and doesn't always require a revolutionary idea.
• Focus on revenue-generating activities and cash flow when starting a business.
• Take action and apply knowledge rather than just consuming information.
• Use digital tools and outsourcing to streamline business operations.
• Solve specific problems for specific people to create a successful business.
Where to fine Noemi...
LinkedIn - https://www.linkedin.com/in/noemikis/ Y
ou can also listen on...
SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
Chapters
[00:00] Introduction and Pronunciation
[08:08] Choosing the Water Industry and Overcoming Sales Challenges
[14:09] Qualities of Successful Entrepreneurs
[31:22] Using Digital Tools and Outsourcing in Business Operations

May 23, 2024 • 60min
Power of Self Esteem - Clarissa Burt | EP 48
Imagine having debilitating low self esteem that kept you from pursuing your dreams. Today’s guest was in that same position until she blasted through it to have a remarkable career! Now, she’s all about boosting confidence and smashing goals and is going to help us do the same!
In this episode we are joined by Dame Clarissa Burt. Yes, you heard that right, she has been knighted! On top of that, she’s an Internationally acclaimed super model, actress, producer, public speaker, winner of Celebrity Survivor, and Founder of In the Limelight Multimedia! She's also the brains behind "The Self-Esteem Regime," a book designed to help build confidence and self-awareness.
Takeaways
• Importance of self-esteem in business.
• Impact of imposter syndrome.
• Importance of personal development.
• Overcome the fear of judgment.
• Embracing failure as a learning opportunity.
• Develop a strong value system.
• Challenge yourself, take risks, and embrace the fear of failure.
Where to find Clarissa.
Linkedin - https://www.linkedin.com/in/clarissaburt/ https://clarissaburt.com/
You can also view on Youtube - https://www.youtube.com/watch?v=W4Rdv8MnHCU