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This is the Way Podcast

Latest episodes

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Jun 13, 2024 • 60min

How to 10X Your Odds of Getting Promoted (100's Coached) - April Little | EP 51

In this episode, we'll delve into the essential tactics for getting promoted faster. Our guest will share her insights on how to define your career vision, build the right relationships, demonstrate your leadership potential, and navigate the organizational dynamics that can either propel you forward or hold you back. This is the way to 10x your odds of getting promoted. Our guest is April Little, a seasoned career coach with over 15 years of experience in Talent Acquisition and Human Resources. April has helped more than 150 people progress faster in their careers and she is here to share her insights and knowledge with us today. April shares insights on how to get promoted faster. She discusses the importance of defining your career vision, building relationships, demonstrating leadership potential, and navigating organizational dynamics. April emphasizes the need for self-awareness, excellence in performance, and effective communication. She also highlights the significance of understanding salary ranges and aligning oneself with influential individuals within the organization. In this conversation, April Little shares insights on career advancement and navigating the corporate world. She emphasizes the importance of building relationships with key stakeholders and influential individuals within the organization. April also discusses the concept of 'quiet quitting' and the potential consequences of disengaging from one's role. She provides strategies for demonstrating leadership experience, such as taking on enterprise-level projects and training others. Additionally, April offers advice on building a personal brand on LinkedIn and leveraging storytelling to engage with the audience. Takeaways • Define your career vision and set clear goals. • Build strong relationships with influential individuals. • Demonstrate leadership potential. • Navigate organizational dynamics by seeking feedback. • Understand salary ranges and benchmark. • Utilize LinkedIn to build a personal brand. Where to find April... Linkedin - https://www.linkedin.com/in/aprillatoyalittle/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 Chapters [00:00] Introduction and Background [03:07] The Importance of Excellence in Performance [10:55] Having Conversations about Career Growth [28:46] Navigating Organizational Dynamics [34:05] Navigating 'Quiet Quitting' and Disengagement [36:23] Demonstrating Leadership Experience [47:42] Building a Personal Brand on LinkedIn [53:49] The Power of Storytelling in Career Development
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Jun 6, 2024 • 50min

Your Entrepreneurial Ally: Jason Feifer's Journey and Insights - EP 50

Imagine being able to tap into the lessons of 1000’s of entrepreneurs and executives! I think it is safe to say that your chances of success would skyrocket. Well, great news, the guest in this episode has access to this wisdom and it’s about to be yours! Jason Feifer is the Editor in Chief of the go-to for many entrepreneurs and business leaders - Entrepreneur magazine. He's also the author of Build for Tomorrow which fits into his goal to help others build careers or companies they love. Jason shares his journey to becoming a leader in the world of entrepreneurship. He emphasizes the importance of adaptability and the ability to embrace change in order to succeed as an entrepreneur. He also discusses the misconceptions about entrepreneurship and career growth, highlighting the need for a personal connection to the pursuit and a sense of ownership. He explores the concept of intrapreneurship and the value of creating a culture of entrepreneurship within companies. He concludes by encouraging individuals to identify their strengths and optimize for what they excel at. The conversation explores the themes of intrapreneurship, recognizing leaders, and the importance of self-awareness and adaptability. It emphasizes the need for leaders to create a culture that allows for experimentation and rewards trying, even if it results in failure. The conversation also highlights the significance of making bold decisions that go against conventional wisdom, as seen in the examples of Facebook's acquisition of Instagram and Dogfish Brewery's decision to cap sales of their best-selling product. The book 'Build for Tomorrow' by Jason Feifer is mentioned, which delves into the importance of developing a healthy relationship with change. The conversation concludes with advice for aspiring entrepreneurs, including the willingness to be bad in order to become good and the importance of not limiting oneself with narrow self-conceptions. TAKEAWAYS • Adaptability is crucial. • Not everyone is suited for entrepreneurship. • Identifying and optimizing for one's strengths is key. • Make bold decisions that go against conventional wisdom. • Develop a healthy relationship with change. • Be willing to be bad in order to become good. • Don't limit yourself with narrow self-conceptions. Where to find Jason... Linkedin - https://www.linkedin.com/in/jasonfeifer/ Jason's book - https://a.co/d/hgjJsOL You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 Chapters [00:00] Introduction and Background [06:00] Debunking Misconceptions [09:46] The Value of Intrapreneurship [16:24] Optimizing for Strengths [32:56] Recognizing Leaders [39:09] The Importance of Self-Awareness and Adaptability [45:39] Making Bold Decisions
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May 30, 2024 • 48min

How to Achieve Freedom with Entrepreneurship - Noemi Kis, CEO | EP 49

Are you seeking freedom to work on what you want to work on? Freedom to spend time with friends and family when you want to. Freedom to not be tied to trading your hours for income. If you answered yes, today’s guest has done just that and is on a mission to help others do the same! The guest in this episode is Noemi Kis, founder and CEO of AquaQuite, a digital marketplace for industrial water treatment products. With a background in corporate accounting and finance. Noemi transitioned to entrepreneurship. She has a significant social media presence and aims to help one million entrepreneurs achieve freedom. She shares her journey from corporate accounting to entrepreneurship and offers strategies for aspiring entrepreneurs. She emphasizes the importance of finding an idea that solves a problem, validating the idea through customer feedback, and focusing on cash flow to make the business sustainable. Noemi also discusses the power of building a personal brand and leveraging platforms like LinkedIn for distribution. Her target audience includes aspiring entrepreneurs who want to transition from corporate jobs and entrepreneurs in the early stages of their businesses. The conversation explores the topic of entrepreneurship and provides advice for aspiring entrepreneurs. It discusses the different approaches to starting a business, such as gradually letting go of a job and replacing income slowly, and the importance of focusing on revenue-generating activities. The conversation emphasizes the need for action and application of knowledge, rather than just consuming information. It also touches on the use of digital tools and outsourcing in running a business. The conversation concludes with the idea that entrepreneurship can take different forms and that solving specific problems for specific people can lead to success. Takeaways • Find an idea that solves a problem, is marketable, and aligns with your skills and passion. • Validate your idea by talking to potential customers and getting their feedback. • Focus on cash flow to make your business sustainable. • Build a personal brand to establish credibility and attract an audience. • Utilize platforms like LinkedIn for distribution and networking. • Entrepreneurship can take different forms and doesn't always require a revolutionary idea. • Focus on revenue-generating activities and cash flow when starting a business. • Take action and apply knowledge rather than just consuming information. • Use digital tools and outsourcing to streamline business operations. • Solve specific problems for specific people to create a successful business. Where to fine Noemi... LinkedIn - https://www.linkedin.com/in/noemikis/ Y ou can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 Chapters [00:00] Introduction and Pronunciation [08:08] Choosing the Water Industry and Overcoming Sales Challenges [14:09] Qualities of Successful Entrepreneurs [31:22] Using Digital Tools and Outsourcing in Business Operations
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May 23, 2024 • 60min

Power of Self Esteem - Clarissa Burt | EP 48

Imagine having debilitating low self esteem that kept you from pursuing your dreams. Today’s guest was in that same position until she blasted through it to have a remarkable career! Now, she’s all about boosting confidence and smashing goals and is going to help us do the same! In this episode we are joined by Dame Clarissa Burt. Yes, you heard that right, she has been knighted! On top of that, she’s an Internationally acclaimed super model, actress, producer, public speaker, winner of Celebrity Survivor, and Founder of In the Limelight Multimedia! She's also the brains behind "The Self-Esteem Regime," a book designed to help build confidence and self-awareness. Takeaways • Importance of self-esteem in business. • Impact of imposter syndrome. • Importance of personal development. • Overcome the fear of judgment. • Embracing failure as a learning opportunity. • Develop a strong value system. • Challenge yourself, take risks, and embrace the fear of failure. Where to find Clarissa. Linkedin - https://www.linkedin.com/in/clarissaburt/ https://clarissaburt.com/ You can also view on Youtube - https://www.youtube.com/watch?v=W4Rdv8MnHCU  
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May 16, 2024 • 1h 11min

The Language of Success: 6 Business Lessons from Ben Feller | EP 47

Wouldn't it be great if you could be sure that those you speak to actually care about what you're saying? We do! So much, in fact, that we have our first repeat guest on today's episode, and he's bringing more insights to help you succeed in business by finding the language you need to excel. And from his time covering politics in the White House, he also offers fascinating views on how the election is shaping up and why language sits at the heart of determining who stands to win. In this episode, we are joined again by Ben Feller. He is an award-winning writer and storytelling strategist who spent two decades as a journalist. This period included several years as AP’s Chief White House Correspondent, covering Presidents Barack Obama and George W. Bush. Afterward, he transitioned to business, helping companies tell their own stories better by creating the language they need to succeed. Takeaways • Understanding the audience's mindset and tailoring the message to their needs. • The role of social media in language distribution. • Importance of focusing on what the audience hears rather than what is being said. • The mindset of winning in business. • Don't be afraid to step out of your comfort zone to find the next great opportunity. • Language plays a crucial role in building relationships and making connections. • Ask thoughtful questions, hustle, and follow up to stand out. • Don't lose sight of what makes you happy in your pursuit of success. How to connect with Ben... LinkedIn - https://www.linkedin.com/in/fellerben/ Firm - https://maslansky.com/
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May 9, 2024 • 60min

Write 10x Faster with A.I - Luke Matthews | EP 46

Let’s face it. Copywriting is a skill that most of us never learn. And we pay the price in our personal lives and business. But what if we could all be wizards with the pen with the help of AI. That’s exactly what the guest in this episode has done and will help you do the same. Our guest today is Luke Matthews who is the founder of “the newsletter with no name” and has spent the last 4 years scaling brands on LinkedIn and beyond via his Ghostwriting Services for CEOs, Influencers, and Tech companies. In the last year he has dove headfirst into taming AI so it can be a companion for you and me as we attempt to hone our own copywriting skills with the help of AI. Keep watching to hear about his strategies and tools Luke has been using. Interested in learning from Luke directly? Sign up to his course. https://wizardofoddmarketing.com/ Subscribe to Luke's newsletter - https://lukematthws.beehiiv.com/ Takeaways • Why copywriting is a valuable skill that everyone should have. • How AI can be a powerful tool to enhance copywriting. • How not to get banned on Linkedin • The tools Luke prefers to use AI. • Impact of embracing uncertainty and stepping out of one's comfort zone • Importance of taking risks • Power of he LinkedIn community You can also watch on youtube -  https://youtu.be/vF7aXrePVM0  
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May 2, 2024 • 54min

How to Develop a Top Performer Mindset in 60 minutes - Brett Magpiong | EP 45

What if you had access to the same coach that professional athletes, entertainers, executives, and entrepreneurs had in their corner? If you're thinking "that would make a huge difference," you're right. And that's exactly who we have as a guest on this episode. Our guest, Bret Magpiong has helped executives, entrepreneurs, professional athletes, and entertainers discover their purpose and propel their careers and lives forward. In this episode he is here to help us do the same, which is pretty amazing when you consider that many of the individuals and companies he counseled have been recognized on the Forbes 400 and Fortune 500 listings. Takeaways • Start small and build momentum in pursuing your purpose. • True wealth encompasses more than just financial success. • Teaching purpose and priorities is important, and coaching can be beneficial. • Overcoming fear and failure is essential in finding purpose. How to connect with Bret? connectwithbret.com https://www.linkedin.com/in/bret-magpiong-ab9b2134/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314
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Apr 25, 2024 • 52min

Run Social Media Ad Campaigns Like a Pro - Robert Brill, CEO | EP 44

If you’re looking to unlock the full potential of your social media ad campaigns, you’re gonna love this episode! In this episode we peel back the curtain on the strategies, tips, and insider secrets that only the pros know. Whether you're a budding entrepreneur, a seasoned marketer, or simply a social media enthusiast, this conversation is packed with value that you don't want to miss. The guest for this episode is, Robert Brill, CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. For 3 years running, Fast Company has called Brill Media one of the fastest growing companies in America! Now we get to learn some of his secrets! Takeaways • How to run successful paid social media ads. • What common mistakes to avoid. • Importance of product market fit. • Importance of testing. • Why choosing the right platform is key. • How AI fits in. • Importance of monitoring the data and adjusting Watch this creative testing framework video - https://brillmedia.co/capabilities/creative-testing-framework/ AI Tools for ad creation. ChatGPT - acceleration grammarly - to make more compelling originality.ai so it doesn’t get flagged Midjourney - for images Dall-E - For images Where to find Robert? https://www.linkedin.com/in/robertbrill/ brillmedia.co Y ou can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 [00:00] Introduction [06:45] Foundations and running ad campaigns [14:20] The Importance of Creative Testing [36:13] The Role of AI in Advertising [46:13] Expanding Advertising Reach
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Apr 18, 2024 • 1h 4min

Why Your Health Is Your Business's Best Asset: Insider Tips - Fitz Koehler | EP 43

In this conversation, Fitz Kohler, a fitness expert and best selling author who conquered cancer and her career, shares her insights and experiences. She emphasizes the importance of health and fitness in all aspects of life, including personal and professional success. She is on a mission to add a decade of life to anyone she cross paths with. And today, that is you as she shares valuable insights and advice to hep you earn more and live longer. Takeaways • Why health is the most powerful asset in personal and professional success. • How to approach fitness and nutrition. • Importance of prioritizing health and fitness. • Being the best version of oneself and showing self-respect is important in personal and professional settings. • Why appearance can might impact your professionally. • How cancer patients benefited through exercise and nutrition. Exact formula for weight loss - https://www.fitzness.com/blog/the-exact-formula-for-weight-loss/ Where to find Fitz... https://www.fitzness.com/ Linkedin - https://www.linkedin.com/in/fitz-koehler-3195395/ Youtube -https://www.youtube.com/channel/UCzSYeE9apguB1sXiCOMWl0Q Instagram - https://www.instagram.com/fitzness/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 [00:00] Introduction [01:18] Origin story [12:07] The Impact of Health and Fitness on Fitz Kohler's Journey [14:14] Fitz Kohler's Battle with Cancer [16:39] Life After Beating Cancer [ 25:06] The Importance of Fitness and Nutrition [32:11] Why prioritize Health in a Busy Life [40:26] The Influence of Doctors' Appearance [46:04] How to incorporate Exercise into Daily Life [54:57] Writing Books on Cancer Comeback
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Apr 11, 2024 • 47min

From Side Hustle to Multi-Million dollar Empire (in less than 4 years) - Rob Abasolo | Ep 42

Have you dreamt of starting a side hustle that can grow to be your main hustle which you can then leverage to build a multi million dollar business? Rob Abasolo has done just that and is going to share exactly how you can do the same! Rob is known in many circles as Robuilt, after his wildly successful YouTube channel. But that is just a small sliver of Rob Abasolo’s portfolio which now includes over 40 doors - most of which he operates as short term rentals, 3 online programs where he helps students acquire and operate short term rentals. On top of that he runs Host Con the #1 Short-Term Rental Conference, owns STRcostseg.com a cost segregation company, and is the co-host of Bigger Pockets Podcast. Takeaways • House hacking and what it is. • What is required to build a successful business. • Key indicator that it's time to quit your job and focus on your entrepreneurial ventures. • Financial freedom is not necessarily about making millions. • Importance of bulding equity in real estate. • How to grow your portfolio. •Helping others succeed can be fulfilling and rewarding. Connect with Rob. Instagram - https://www.instagram.com/robuilt/ Tiktok - https://www.tiktok.com/@robuilto Youtube -  @Robuilt  You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 [00:00] Introduction [03:04] Rob's start with House Hacking [09:04] Achieving Financial Freedom [25:24] When to quit your Job [30:31] The Benefits of Real Estate [38:35] Finding Fulfillment and Work-Life Balance [45:46] Rob's Programs: Host Camp and Creative Camp

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