This is the Way Podcast

Wouldn't it be great if you could be sure that those you speak to actually care about what you're saying? We do! So much, in fact, that we have our first repeat guest on today's episode, and he's bringing more insights to help you succeed in business by finding the language you need to excel. And from his time covering politics in the White House, he also offers fascinating views on how the election is shaping up and why language sits at the heart of determining who stands to win. In this episode, we are joined again by Ben Feller. He is an award-winning writer and storytelling strategist who spent two decades as a journalist. This period included several years as AP’s Chief White House Correspondent, covering Presidents Barack Obama and George W. Bush. Afterward, he transitioned to business, helping companies tell their own stories better by creating the language they need to succeed. Takeaways • Understanding the audience's mindset and tailoring the message to their needs. • The role of social media in language distribution. • Importance of focusing on what the audience hears rather than what is being said. • The mindset of winning in business. • Don't be afraid to step out of your comfort zone to find the next great opportunity. • Language plays a crucial role in building relationships and making connections. • Ask thoughtful questions, hustle, and follow up to stand out. • Don't lose sight of what makes you happy in your pursuit of success. How to connect with Ben... LinkedIn - https://www.linkedin.com/in/fellerben/ Firm - https://maslansky.com/

Let’s face it. Copywriting is a skill that most of us never learn. And we pay the price in our personal lives and business. But what if we could all be wizards with the pen with the help of AI. That’s exactly what the guest in this episode has done and will help you do the same. Our guest today is Luke Matthews who is the founder of “the newsletter with no name” and has spent the last 4 years scaling brands on LinkedIn and beyond via his Ghostwriting Services for CEOs, Influencers, and Tech companies. In the last year he has dove headfirst into taming AI so it can be a companion for you and me as we attempt to hone our own copywriting skills with the help of AI. Keep watching to hear about his strategies and tools Luke has been using. Interested in learning from Luke directly? Sign up to his course. https://wizardofoddmarketing.com/ Subscribe to Luke's newsletter - https://lukematthws.beehiiv.com/ Takeaways • Why copywriting is a valuable skill that everyone should have. • How AI can be a powerful tool to enhance copywriting. • How not to get banned on Linkedin • The tools Luke prefers to use AI. • Impact of embracing uncertainty and stepping out of one's comfort zone • Importance of taking risks • Power of he LinkedIn community You can also watch on youtube -  https://youtu.be/vF7aXrePVM0  

What if you had access to the same coach that professional athletes, entertainers, executives, and entrepreneurs had in their corner? If you're thinking "that would make a huge difference," you're right. And that's exactly who we have as a guest on this episode. Our guest, Bret Magpiong has helped executives, entrepreneurs, professional athletes, and entertainers discover their purpose and propel their careers and lives forward. In this episode he is here to help us do the same, which is pretty amazing when you consider that many of the individuals and companies he counseled have been recognized on the Forbes 400 and Fortune 500 listings. Takeaways • Start small and build momentum in pursuing your purpose. • True wealth encompasses more than just financial success. • Teaching purpose and priorities is important, and coaching can be beneficial. • Overcoming fear and failure is essential in finding purpose. How to connect with Bret? connectwithbret.com https://www.linkedin.com/in/bret-magpiong-ab9b2134/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

If you’re looking to unlock the full potential of your social media ad campaigns, you’re gonna love this episode! In this episode we peel back the curtain on the strategies, tips, and insider secrets that only the pros know. Whether you're a budding entrepreneur, a seasoned marketer, or simply a social media enthusiast, this conversation is packed with value that you don't want to miss. The guest for this episode is, Robert Brill, CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. For 3 years running, Fast Company has called Brill Media one of the fastest growing companies in America! Now we get to learn some of his secrets! Takeaways • How to run successful paid social media ads. • What common mistakes to avoid. • Importance of product market fit. • Importance of testing. • Why choosing the right platform is key. • How AI fits in. • Importance of monitoring the data and adjusting Watch this creative testing framework video - https://brillmedia.co/capabilities/creative-testing-framework/ AI Tools for ad creation. ChatGPT - acceleration grammarly - to make more compelling originality.ai so it doesn’t get flagged Midjourney - for images Dall-E - For images Where to find Robert? https://www.linkedin.com/in/robertbrill/ brillmedia.co Y ou can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 [00:00] Introduction [06:45] Foundations and running ad campaigns [14:20] The Importance of Creative Testing [36:13] The Role of AI in Advertising [46:13] Expanding Advertising Reach

In this conversation, Fitz Kohler, a fitness expert and best selling author who conquered cancer and her career, shares her insights and experiences. She emphasizes the importance of health and fitness in all aspects of life, including personal and professional success. She is on a mission to add a decade of life to anyone she cross paths with. And today, that is you as she shares valuable insights and advice to hep you earn more and live longer. Takeaways • Why health is the most powerful asset in personal and professional success. • How to approach fitness and nutrition. • Importance of prioritizing health and fitness. • Being the best version of oneself and showing self-respect is important in personal and professional settings. • Why appearance can might impact your professionally. • How cancer patients benefited through exercise and nutrition. Exact formula for weight loss - https://www.fitzness.com/blog/the-exact-formula-for-weight-loss/ Where to find Fitz... https://www.fitzness.com/ Linkedin - https://www.linkedin.com/in/fitz-koehler-3195395/ Youtube -https://www.youtube.com/channel/UCzSYeE9apguB1sXiCOMWl0Q Instagram - https://www.instagram.com/fitzness/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 [00:00] Introduction [01:18] Origin story [12:07] The Impact of Health and Fitness on Fitz Kohler's Journey [14:14] Fitz Kohler's Battle with Cancer [16:39] Life After Beating Cancer [ 25:06] The Importance of Fitness and Nutrition [32:11] Why prioritize Health in a Busy Life [40:26] The Influence of Doctors' Appearance [46:04] How to incorporate Exercise into Daily Life [54:57] Writing Books on Cancer Comeback

Have you dreamt of starting a side hustle that can grow to be your main hustle which you can then leverage to build a multi million dollar business? Rob Abasolo has done just that and is going to share exactly how you can do the same! Rob is known in many circles as Robuilt, after his wildly successful YouTube channel. But that is just a small sliver of Rob Abasolo’s portfolio which now includes over 40 doors - most of which he operates as short term rentals, 3 online programs where he helps students acquire and operate short term rentals. On top of that he runs Host Con the #1 Short-Term Rental Conference, owns STRcostseg.com a cost segregation company, and is the co-host of Bigger Pockets Podcast. Takeaways • House hacking and what it is. • What is required to build a successful business. • Key indicator that it's time to quit your job and focus on your entrepreneurial ventures. • Financial freedom is not necessarily about making millions. • Importance of bulding equity in real estate. • How to grow your portfolio. •Helping others succeed can be fulfilling and rewarding. Connect with Rob. Instagram - https://www.instagram.com/robuilt/ Tiktok - https://www.tiktok.com/@robuilto Youtube -  @Robuilt  You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314 [00:00] Introduction [03:04] Rob's start with House Hacking [09:04] Achieving Financial Freedom [25:24] When to quit your Job [30:31] The Benefits of Real Estate [38:35] Finding Fulfillment and Work-Life Balance [45:46] Rob's Programs: Host Camp and Creative Camp

Starting and scaling a company to $1 million in revenue is difficult. Taking it to 10 million is even more challenging. Today's guest managed to hit 40 million in revenue and is going to tell us how. On this episode we are joined by Andrey Kudievskiy, CEO of Distillery, a software design and development company, shares insights on building a successful company. Takeaways • What it takes to scale a company to $40 million in annual revenue. • Importance of the right board. • Impact of AI • Importance of culture How to get in touch with Andrey Linkedin - https://www.linkedin.com/in/akudievskiy/ You can also listen on... SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314  

How often did you have an idea, then months or a year later saw a product or service that resembled your idea and told yourself, “I wish I had done something with it”. As they say, ideas are a dime a dozen. Those who can take an idea from validation to a product or service into the marketplace are the movers and shakers who reap the rewards. This episode has some great stories and practical advice on how you can bring your idea to life. In this episode, we are joined by Jennifer Cain. She has spent over 25 years in the healthcare industry holding several executive leadership positions at various pharmaceuticals, a diplomat for the World Health Organization and an improv comedian. She is also a TEDx speaker and now co-founder and CEO of VivatValet, an age tech startup that is committed to helping Olders live at home independently. Takeaways • The right teacher can have a significant impact on a student's learning and interest in a subject. • There is a gap between older adults and technology, and designing user-friendly interfaces is crucial to bridge this gap. • Trust is essential when designing services for older adults, and it is important to prioritize their safety and well-being. • Scaling training and support is a challenge, but utilizing virtual and online resources can help reach a wider audience. • Maintaining a sense of purpose and culture is crucial for entrepreneurs, and having a supportive team can make a significant difference. How to connect with Jennifer... Vivavalet.com Linkedin - https://www.linkedin.com/in/jennifer-cain-birkmose-ab05a6/ Instagram - https://www.instagram.com/jcbirk/ You can also watch on Youtube on -  [00:00] Introduction [01:12] Jennifer Kane's Background [10:34] Experience with the World Health Organization [13:50] The Birth of VivaVale [24:55] The Importance of Community and Social Interactions [36:22] The UX/UI Design Process [44:01] Adapting Technology for Older Users [50:31] How to Scale Training and Support [55:29] How to Maintaining Purpose and Culture

Whether you are the 22-year-old college student who is wondering how to best begin your career, the 40-year-old office worker who is afraid of striking out on their own, or anyone contemplating taking a chance at making their dreams a reality, in this episode we unlock a different path to success and the secret used by the top 1%. There are a few books out there where the concepts are so eye opening and empowering that you wish you had read them earlier in your life. Alex Banayan’s (Buhnyen)book, the Third Door: The Mindset Of Success is one of those books. In this episode we explore the concept of finding alternative paths to success, inspired by Alex Banayan's book, "The 3rd Door, Mindset of Success." The episode delves into the importance of persistence, networking, and asking for opportunities in various aspects of life, from business to personal goals. Key Takeaways • Take risks, be bold, and think creatively to find alternative paths to success. • Don't be afraid to ask for what you want and have a compelling story and purpose. • Leverage your age and circumstances to your advantage and explore unconventional opportunities. • Break the rules and create new ones to pave your own path to success. • Embrace the possibilities that life offers and believe in the power of possibility. Purchase Alex's book here - https://www.amazon.com/dp/0804136661/ref=cm_sw_r_as_gl_api_gl_i_0FWAVP8QFF9KVXVYAVHC?linkCode=ml2&tag=anazarian-20 You can also watch on Youtube - https://www.youtube.com/watch?v=JyjA7nI71-g [00:00] Introduction [00:38] The Concept of the Third Door [02:01] The Creative Approach [03:16] Taking Risks and Being Bold [06:01] The Power of Asking [08:03] Having a Compelling Story and Purpose [10:44] Taking Advantage of Your Age and Circumstances [12:53] Finding the Inside Man [15:19] Getting Out of Your Comfort Zone [20:18] Breaking the Rules and Creating New Ones [26:39] The Power of Possibility [29:57] Conclusion

Wouldn’t it be great if you could beat the system and reach new heights in your business, career, and life? Our guest is a go to fixer for millionaires and billionaires and will be sharing tips on how to break free from what holds most people back so you can break free from the herd and reach NEW heights. In this episode, we are joined by Chris Jarvis who counts billionaires, national brands, agencies and family offices as clients who reach out to him for help solving their most complicated challenges. He’s started 8 companies and authored an impressive16 books. He also managed to squeeze out a top Ted Talk in 2022 that has amassed nearly 5 million views. Chris has developed a new assessment that is more memorable than Myers Briggs, The DiSC Assessment or any similar assessment. Click the below link to take this assessment for free. ($20 value) https://www.thevelocitylabs.com/findyourwildfactor1 Key Takeaways • Tap into your animal instincts and take a personal assessment to understand your unique strengths and preferences. • Unconventional business models often lead to success and financial growth. • Elevate your perspective and see things differently to reach new heights in business and life. • Embrace conflict and be true to your uniqueness, even if it means going against the herd. • The Wild Factor quiz helps individuals understand what they are getting and not getting out of life by quantifying qualitative aspects. • Treating employees as individuals and understanding their unique motivations and preferences leads to better outcomes in the workplace. • Exploring different paths and side hustles can lead to personal growth and fulfillment. • Finding opportunities within your current career, such as addressing complaints or unmet needs, can lead to business success. Where to find Chris Linkedin - https://www.linkedin.com/in/chrisjarvis/ [00:00] Intro [07:33] What is important in life [18:39] Why Giraffes don't migrate [24:58] How to stand out [43:21] How to increase chance of success [52:13] Advice for college students