The Mind Your Business Podcast

Brandon Lucero, a messaging expert for content creators, shares insights on attracting sales rather than chasing them. He discusses the four essential content types that truly convert and highlights common messaging mistakes entrepreneurs make. Lucero emphasizes the significance of understanding audience pain points and crafting authentic messages to drive engagement and trust. He also presents a strategic plan for new digital CEOs, aiming to empower them to make a big impact with effective communication and content strategies.

Are you an online entrepreneur who’s wanting to completely transform your messaging and content? In today’s special #BizTipFriday edition of the podcast, my good friend Brandon Lucero, who just happens to be the best in the business at helping others with what to say and how to say it, walks me through in real-time how to create engaging content for Instagram!  If you enjoyed today's episode, I think you are going to absolutely love Brandon's free training series that he's kicking off next week. In it, he breaks down his entire messaging and content framework so that you can stop the scroll, get more attention, and get people to take action. This is everything that you need to create content that converts! Brandon is going to blow your mind with what he has to share, and you're going to see how he uses content - in real time!  How cool is that? To register for this free training and create an entire makeover to your messaging, head on right now to www.jameswedmore.com/convert. We'll see you there! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @iambrandonlucero and @jeunejenni. We’d love to hear what resonated with you the most!  In this episode you’ll hear:  The importance of strategic content creation and how to enhance content to convert at every level of your funnel Brandon’s tactical approach to creating engaging content with his Instagram Reel framework   How to leverage the "three signs" content format to help potential clients recognize their own problems Brandon’s expert tips for crafting engaging descriptions, Calls to Action, and much more  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/736 

As you know, I like to share inspiring stories of people who are absolutely crushing it with their online businesses, and this just may be the most incredible story that we’ve ever featured on this podcast! Today, you’ll discover how Stephen and Giselle from The Lovers Passport leveraged their organic Instagram content to achieve a $300,000 beta launch and then a $1 million follow-up with their new signature online program, The Creator Passport.  In this episode, this power couple shares their secrets to monetizing social media, building a thriving online community, and scaling to $2 million in revenue in just 12 months with their latest offer. They share how to connect organic and short-form content to drive sales, leverage Instagram for massive business growth, build a powerful personal brand that converts, and what you can do to embrace new opportunities to scale your impact.  This one is packed with so many actionable strategies, tips and tactics, proving that anything is possible with the right vision and execution. I learned so much from this conversation with Stephen and Giselle and I know that you will too, so let’s get started!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @theloverspassport @thecreatorpassport and @jeunejenni. We’d love to hear what resonated with you the most!  In this episode you’ll hear:  How Stephen and Giselle built a massive following on Instagram and then leveraged it to launch their successful online course, The Creator Passport What they did to achieve a $300,000 beta launch using organic strategies and the support of a mastermind group, and the huge milestone they passed with their latest launch A look at mindset and how a simple exercise at our mastermind helped Giselle set a $2 million goal that they’ll achieve within a year How Stephen and Giselle each leverage their unique strengths to create a successful partnership and the role that hiring and investing in a dedicated team has had in their massive growth The strategies they use for creating engaging content that resonates with their audience and drives sales, as well as their insights on forecasting trends  The way Stephen and Giselle use personal touch points with their followers and why you should never underestimate the power of a voice memo Which specific numbers they track on social media and the one metric that will tell you if your messaging is on point or is missing the mar For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/735 

Ichel Francis, a spiritual guide and transformational coach, shares her wisdom on harnessing the power of the moon for personal and professional success. She discusses how lunar cycles influence emotions, decision-making, and productivity. Ichel emphasizes the importance of aligning with nature’s rhythms, encouraging listeners to embrace stillness for greater clarity. The conversation also explores the significance of moon signs, fostering self-awareness, and using moon phases as catalysts for transformation. Discover how reconnecting with these cosmic energies can elevate your entrepreneurial journey!

Step inside our brand-new podcast studio with our inaugural guest, Mel Abraham! Mel is not only a past guest of this podcast and a very good friend of mine who’s been a pivotal influence on my business journey, but he has recently seen his YouTube channel explode, growing from 3,000 to 51,000 subscribers in under a year!  Want to know his YouTube growth secrets? In this episode, Mel reveals how to craft compelling YouTube hooks, leverage the platform's recommendation algorithm, and foster authentic audience connections. We also explore the vital roles of generosity and gratitude in building a purpose-driven lifestyle, how to persevere through the inevitable tough times that we all will face, and so much more.  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @melabraham9 and @jeunejenni. We’d love to hear what resonated with you the most!  In this episode you’ll hear: How Mel completely transformed my perspective on business and finances, shifting the paradigm for me  A behind-the-scenes look at the explosive growth on YouTube Mel has achieved in the last year, including the strategies he uses and insights on what’s working right now  Mel’s editing and distribution process for YouTube, plus the various AI tools he uses to increase productivity and success on the platform The concept of "radical responsibility" and how taking ownership of your actions and choices empowers you to create the life you desire How aligning your daily actions with your deeper "why" can fuel motivation and sustain long-term success Why Mel says his latest book aligns perfectly with his mission and represents his most authentic work to date For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/733 

Ready for more million dollar messaging hacks that are guaranteed to increase conversions? Today, I share four (plus one) invisible literary devices that will make you more money in 2025 and beyond, if you start to weave them into all of your messaging!  If you haven’t yet heard last week’s episode, How to Create Your Million Dollar Messaging, I’d recommend listening to that one first, and together both of these episodes will have you on your way to crafting irresistible messaging that not only resonates, but also drives sales. Want even more help with creating your million dollar messaging? My Conversion Cards, featuring the 54 most powerful language patterns and communication tools (all in one deck!) can be yours now for only $47 plus shipping at www.jameswedmore.com/cc47. As well, you can grab our brand-new Hooks, Headlines & Subject Lines for only an extra $37 while you are there!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most!  In this episode you’ll hear: The real reason why your business might be struggling and the three essential elements to master that will lead to explosive growth Why focusing on your messaging first is the key to creating a product your audience can't resist The answer to the age-old content question of how much content is enough, but not too much, for your free offers Why a bit of discomfort can be a sign you're on the right track with your messaging The power of specificity and using laser-focused messaging that resonates and converts What happens when you harness the power of even just one well-executed metaphor, and where not to place one A literary device that allows you to address potential objections and showcase the unique value you bring, without sounding salesy or aggressive The “PSP” framework and examples of how to use this tool when crafting your million dollar messaging  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/732 

Discover the secrets behind million dollar messaging and why it's not just about offering more value. Engage with powerful exercises that quantify the impact of effective communication. Learn the science of sequencing your messages for maximum impact. Uncover the 'Triple Planetary Alignment' concept that can shape your marketing strategy. Explore how storytelling and metaphors can transform your messaging, making it relatable and engaging. This insightful discussion will help you connect with your audience and overcome sales resistance.

Discover what sets successful online entrepreneurs apart! Hear insights on the power of persistence, focus, and community support. Learn how authenticity in marketing deepens audience connections. Uncover key business metrics that drive growth, and gain a fresh perspective on problems to transform them into opportunities. Explore the essential mindset of thriving entrepreneurs, emphasizing self-belief and long-term growth. These traits will help you take your business to the next level!

Want an extraordinary life beyond just achieving success in business? This is the third and final installment of our trilogy, and today we’re diving into the crucial life categories that are often overlooked. In the last two episodes we covered love, relationships and self-discovery, and now it’s time to explore the essential "buckets" or categories that impact your overall well-being.  In this episode, we give you more exercises, tips and pointers that will help you assess where you are right now in each of the 5 areas that we discuss, so you can move towards being more happy, present, well-rounded and fulfilled in each, and when this happens, your business will flourish more as a result!   Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most!  In this episode you’ll hear: How spirituality provides a foundation for living an extraordinary life and the ways that you can determine if you are on the right track in this area  Our personal health journeys, from diet changes to detox protocols, and why prioritizing physical well-being is a non-negotiable for living an extraordinary life  The mindset shift that transformed my finances and how you can achieve true wealth and financial freedom beyond your paycheck The role that giving back plays in engineering an extraordinary life and how we infuse contribution and doing good into the work we get to do  How extracurricular activities and hobbies outside of work fuels our souls and brings even more joy and fulfillment into our lives  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/729 

Explore the essence of self-discovery and the challenge of defining your true desires. Discover the 'Margin for Magic' and the commitment it takes to pursue your dreams. Learn how relationships can spark creativity and a joyful work culture. Dive into the concept of 'entelechy', emphasizing personal growth and potential. Understand the importance of aligning goals with core values and the role of discomfort in achieving fulfillment. Finally, reflect on the balance of life management while embracing growth.