Episode 740: The Subconscious Voice Hack: How to Instantly Increase Sales & Impact with Tracy Goodwin
Mar 24, 2025
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In this enlightening discussion, Tracy Goodwin, creator of the voice methodology for entrepreneurs, reveals how the voice can transform sales and deepen connections. She shares the concept of 'voice masks' and their impact on trust, emphasizing authenticity as a key to effective communication. Tracy also highlights the emotional ties to our voices, urging listeners to confront past narratives to unlock their true potential. Practical strategies abound for overcoming self-doubt and embracing vulnerability, ultimately guiding entrepreneurs toward genuine engagement.
The transformative power of one's voice can significantly influence business success by attracting or repelling clients based on authenticity.
Subconscious beliefs about self-worth heavily impact how entrepreneurs communicate, affecting audience perception and trust in their messages.
Wearing performance masks hinders genuine connection with audiences, as listeners can detect insincerity, emphasizing the need for authenticity and vulnerability.
Addressing core wounds linked to past experiences allows individuals to heal and communicate more authentically, fostering deeper audience connections.
Deep dives
Harnessing the Power of the Voice
The episode discusses the transformative ability of one's voice in business, emphasizing that it can either attract or repel clients. Tracy Goodwin, who specializes in voice transformation, explains how our subconscious habits can impact vocal delivery and, consequently, how audiences perceive authenticity. The conversation highlights the importance of uncovering limiting voice habits that stem from core wounds, which can lead to decreased sales and ineffective communication. By addressing these subconscious barriers, entrepreneurs can unlock their authentic voice, creating deeper connections with their audience.
The Role of Subconscious Beliefs
The discussion emphasizes that subconscious beliefs about self-worth and messaging play a crucial role in how one delivers their message. People often don't realize that their insecurities manifest through their voice, leading to a disconnect between them and their audience. Tracy suggests that when entrepreneurs feel like they must prove themselves or hide behind a mask of professionalism, they risk alienating potential clients. Understanding and addressing these beliefs can shift delivery from a place of fear to one of confidence, enhancing audience engagement.
The Dangers of Performance Masks
Tracy introduces various performance masks that individuals wear, such as the cheerleader mask, the people-pleaser mask, and the professional mask. These masks often hinder genuine connection with audiences and lead to misinterpretations about one's expertise and authenticity. As Tracy explains, listeners subconsciously detect these masks and may reject the message as insincere. Instead, embracing vulnerability and being genuine about one's struggles can be more impactful and relatable, paving the way for stronger connections.
Authenticity vs. Attention
The conversation explores the difference between authentic connection and superficial attention. While some personal brands may achieve short-term success through gimmicky tactics, true connection cannot be fabricated. Tracy emphasizes that while many rely on flashy presentations to garner attention, sustainable success comes from being honest and transparent about one's imperfections. Both Tracy and the host agree that embodying a sense of authenticity, even amidst flaws, can resonate more deeply and foster loyalty in an audience.
Lessons from Live Performance
The host shares a personal anecdote about a recent live performance where he experienced a vocal slip-up but turned it into a learning moment. He reflects on how audiences are often more forgiving and appreciative when they see vulnerability rather than perfection. Tracy reinforces this idea, asserting that authenticity in moments of perceived failure can serve as a powerful connection tool with audiences. The anecdote illustrates the importance of embracing humanity, which often aids in building genuine relationships.
Unpacking Core Wounds
Tracy shares her insight into core wounds and how they manifest in a person's voice. By identifying the source of vocal issues linked to past experiences, individuals can begin to heal and transform their communication style. She reveals that these wounds often revolve around feelings of unworthiness and fear of judgment, causing individuals to mask their true voices. Addressing and healing these wounds can free individuals to communicate more authentically, allowing their true selves to shine through.
The Importance of Connection in Communication
Throughout the episode, the necessity of genuine connection in communication processes is reiterated. Tracy emphasizes that audiences are looking for authenticity and resonance in the voices they hear, which means that mere content delivery is insufficient. Instead, understanding how one's voice communicates emotions and connects to the needs of the audience is critical for effective messaging. Ultimately, the ability to share vulnerabilities can foster trust and loyalty, leading to increased engagement and success.
Have you ever stopped to consider how your voice can significantly impact your business? As I’ve seen myself by working with today’s guest, there are common vocal pitfalls that may be undermining your message and holding you back, and we want to change that.
Tracy Goodwin helps entrepreneurs like you get the sales you deserve and the connection you desire using your most powerful tool– your voice. In this episode, she shares practical strategies that will help you to unlock your authentic voice, so that you can connect more deeply with your audience.
Regardless of the level you’re at in your business, I can guarantee that you will benefit from this incredible conversation I had with Tracy, and after listening to what she has to say, that you will never look at your business, audience, content and sales strategy in the same way!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @captivatetheroom and @jeunejenni. We’d love to hear what resonated with you the most!
In this episode you’ll hear:
The concept of “voice masks” and what the data says happens when we remove them
The role that the voice plays in the severe buyer trust problem that exists today
What authentic and detached mastery of the voice really sounds like and Tracy’s insights on whether one can fake this
A big tool that she uses in getting people out of the past and why it’s so important that we rewrite the stories we’ve been telling ourselves
The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective
Actionable steps you can take to start getting out in front of the mask you may be wearing
What Tracy’s thoughts are on AI and the surprising impact it has had on her own business
