The Mind Your Business Podcast Episode 742: The Course Chronicles: Revealing My New Program (Episode 02)
Mar 28, 2025
Discover the intriguing challenges of launching a new coaching program while balancing existing commitments. Explore the speaker's methods for gathering market research and the valuable insights gained from client feedback. Learn how they leverage ChatGPT for data analysis and marketing strategies. Dive into the importance of a marketing-first approach to course creation, emphasizing the distinction between your product and your offer. Join the journey as they aim to fill a gap in the marketplace with a mission-driven program!
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Coaching Program Origins
- James Wedmore has been developing coaching tools since 2017, initially teaching them in small groups.
- This evolved into training numerous coaches, integrating spiritual principles with Jenny's intuitive practices.
Gap in the Market
- Many coaching programs lack the integration of spiritual philosophies and universal principles.
- Wedmore and Jenny aim to fill this gap, empowering coaches with transformative tools.
Market Research
- Gather feedback from past clients to refine product positioning and identify market needs.
- Use forms with specific questions to collect data and offer incentives for participation.