Episode 742: The Course Chronicles: Revealing My New Program (Episode 02)
Mar 28, 2025
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Discover the intriguing challenges of launching a new coaching program while balancing existing commitments. Explore the speaker's methods for gathering market research and the valuable insights gained from client feedback. Learn how they leverage ChatGPT for data analysis and marketing strategies. Dive into the importance of a marketing-first approach to course creation, emphasizing the distinction between your product and your offer. Join the journey as they aim to fill a gap in the marketplace with a mission-driven program!
The new coaching training program aims to blend spiritual practices with practical strategies to enhance aspiring coaches' skills.
Emphasizing a marketing-first approach, the program development is guided by insights from past clients to meet target audience needs.
Deep dives
Launching a New Coaching Program
The focus of the new initiative is the development of a coaching training program, which has been in the making for several years. This program is designed to help aspiring coaches enhance their skills in delivering transformational results and bridging spiritual practices with practical strategies. The creator emphasizes that this new offering is not meant to replace existing programs but to complement and enhance them, tapping into both ancient wisdom and contemporary coaching methodologies. The excitement surrounding the project is heightened by the collaborative efforts with a partner who brings unique perspectives and intuitive insights to the program's development.
Gathering Client Feedback for Improvement
To ensure that the program meets the needs of potential clients, outreach is conducted to past coaching clients for feedback on their experiences and valuable insights. A structured feedback form is distributed, asking specific questions to understand clients' baseline skills, the impact of the coaching tools learned, and their perceptions of what makes this new training distinct. This approach aims to gather data that can inform program development and marketing strategies. The responses received are analyzed thoroughly to extract common themes that highlight the program's unique selling propositions.
Marketing-Driven Program Development
The key takeaway from the development process emphasizes the importance of allowing marketing insights to shape program creation. By understanding the specific needs of the target audience, the program can be tailored to address those demands from the outset, thereby enhancing its potential for success. The creator highlights that the focus should shift from what they want to teach to whom they want to serve, which ultimately guides the creation of relevant content. This strategy is framed as essential for developing a reputation for producing meaningful results in the marketplace.
As we continue with our new series, The Course Chronicles, today I share the actual topic and idea for my new program and I reveal the first steps I’ve taken since making the decision to finally launch this product. Make sure to tune in next week for even more exciting updates and to follow along with Jenni and I on this journey!
Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!
Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most.
In this episode you’ll hear:
The challenge I’m having right now which highlights the common entrepreneurial struggle of balancing growth and innovation
What the topic of the new product is and the mission we’re on with it as we aim to fill an existing gap in the marketplace
The role market research plays and the very first steps I took to gather feedback and analyze responses
How I’m using ChatGPT for data analysis, positioning and more
Why a marketing-first approach to course creation is key when bringing a new product to the world and the importance of knowing the difference between your product and your offer