Episode 745: The Course Chronicles: Crafting the Offer and the Strategy (Episode 03)
Apr 4, 2025
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Dive into the art of crafting compelling offers and strategies for new programs! Discover the hybrid 'Monetize Before You Make It' method for effective launches. Learn about the critical '3 P’s' for any offer and the innovative 'Promise Bot' that enhances client engagement. Understand the vital role of structured beta launches and feedback in refining your program. Plus, get a sneak peek at an upcoming live training that promises to guide you in creating your first digital product!
Crafting a well-structured outline is essential for developing a new offer, ensuring coherent delivery and meeting client needs effectively.
The 'monetize before you make it' strategy allows for valuable feedback from beta participants, enhancing the final product based on real market demand.
Deep dives
Creating a Compelling Offer
Developing a new offer requires careful planning and execution. The podcast discusses the importance of crafting a well-structured outline before launching a new course, emphasizing the value of a sequential order of modules that facilitate learning. For instance, using tools like monday.com helps in organizing tasks such as creating videos, training sessions, and live calls, allowing for clear progress tracking. This foundational work ensures that when the offer goes live, it’s coherent and effectively addresses the needs of potential clients.
Implementing the Beta Launch Strategy
The beta launch strategy, known as 'monetize before you make it,' is highlighted as an effective way to test new offers and build excitement among participants. This approach involves running a limited release to a select group of individuals, allowing for essential feedback that can shape the final product. Importantly, the discussion underscores that beta participants should not be charged nothing, as having 'skin in the game' increases their commitment and the likelihood of meaningful feedback. This strategy ultimately aids in refining the offer based on real market demand.
Understanding the Promise, Process, and Price
A successful offer is built on three key components: promise, process, and price, which should be clearly defined before launching. The promise outlines the transformation the clients can expect, while the process details how they will achieve this transformation through the course structure. Setting an appropriate price is crucial, and it’s advisable to start with a fraction of the future pricing to attract initial participants while maintaining the product's perceived value. This framework provides a solid foundation for ensuring the offer resonates with the target audience and meets their needs effectively.
Welcome back to The Course Chronicles, where I share, in real-time, my notes, thoughts and updates with you for the brand-new program we’re creating and launching. In this third installment, I reveal more details about the offer and the strategy behind it, as well as the homework assignments I’ve given myself to complete before next week’s episode!
Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!
Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most.
In this episode you’ll hear:
An overview of the hybrid "Monetize Before You Make It" process I’m using for the new program launch and the main reasons I’m doing this
Why it’s necessary to have an outline before launching and my plan to use a approach of pre-recorded videos and live calls for content delivery
My vision for the program's future, including potential higher ticket pricing and certification
The foundational elements of any offer, the “3 P’s” which are crucial for both the beta and the final program
Introducing the “Promise Bot” and the role that this important AI tool will be playing
A sneak peek at a 3-day live training we have coming up for those of you who are creating your first digital product