Healers with Hustles

Common advice is that brand voice needs to be consistent. But this is not the whole truth.From defining your brand's personality to creating a brand voice blueprint for your team, Caitlin shares her secrets to creating a consistent, attention-grabbing brand voice that helps you win customers. Tune in to learn:The difference between brand voice and tone of voiceThe 3 key components of brand voiceHow tone can vary based on topic, platform, and target audienceThe importance of creating a brand voice persona (this is different to a personality archetype)How to document brand voice so anyone can write like you

What’s your secret dream job? When your day job gets all too much, have you wondered what life would be like if you pursued your creative passions instead? In this episode, psychologist turned floral designer Rachel McGregor joins Caitlin to share how a big bout of burnout led her to pursue her creativity and long-held interest in floristry. We chat about the societal perceptions of combining a "serious" profession with a creative one, the impact of getting out of our heads and working with our hands, and how nature helps mental well-being.Tune in to learn:How the societal and cultural pressure to be academic can hold us backThe eye opening lesson flowers taught Rachel about perfectionismCan you really balance psychology with creativity?How Rachel found a sense of self through her floristry How Rachel uses her psychology knowledge in her floral workshopsThe protective and preventative nature of creative outlets against burnout How Rachel balances motherhood and her professional lifeWhy flowers are therapeutic and what humans can learn from getting messyHer experience of doing floral design for a wedding in EuropeConnect with Rachel:WebsiteInstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

As a professional, have you struggled knowing how much you-ness to put in content?Should you follow everyone else in your industry and sound “serious”?Or is it okay to add personality to your content marketing?Join us as Gill Hill, a US-based copywriter and copy editor offers valuable brand voice insights. From knowing when to "object" to overly stiff tones to ensuring your brand voice has the right "appeal", Gill shares how she went from drafting cases to drafting phrases, and gives us the verdict on injecting personality into professional content.Tune in to learn:Exploring the influence of voice and slang as location identifiers Why professionals in particular freeze up when writing How Gill transitioned from lawyer to editorThe cultural nuances in professional writingAn easy visual exercise you can do to help you identify your brand voice subtypeWhy brand voice mattersHow to balance professionalism and showing personalityThe importance of time management as a creative freelancerConnect with GillWebsiteInstagramNewsletterConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Secretly doubting your abilities, even with oodles of successes? Feeling like it’s all down to luck, not your hard work?In this ep, Caitlin explores the idea of the imposter phenomenon, often referred to as imposter syndrome. Learn how personality traits, childhood experiences, and family dynamics can contribute to this feeling. Tune in to learn:Why Caitlin prefers the term "imposter phenomenon" over "syndrome" The origins and research of the term "imposter syndrome" How early childhood experiences and family dynamics may contribute to the phenomenonThe 'as if' personality conceptHow imposter syndrome and self-efficacy are relatedWhat you can do to help yourself, even when those fraud-y feelings creep inConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Feeling a little crispy from burnout? Wondering how you can have a fulfilling career without feeling exhausted? Today Caitlin is talking to Dr. Hayley D. Quinn, clinical psychologist turned anti-burnout business coach, as she shares her career shift centred on compassion. Tune in for insights on building a balanced, fulfilling life - both personally and professionally. Tune in to learn: Dr Hayley's incredible burnout recoveryHow burnout led Dr Hayley to business coachingThe one question Dr Hayley asks all her business clients when they have to make a tricky decisionCan we really manage a business while prioritising self-care?What a balanced and intentional business looks likeWhy Compassion-Focused Therapy is at the heart of Dr Hayley’s bizHow Dr Hayley navigated her neurodivergence diagnosisThe meaning of home and having compassionConnect with Dr HayleyWebsiteInstagramFacebookConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Struggle to define your brand’s voice? Maybe maintaining consistent-sounding content is driving you nuts? Identifying your brand voice will slash your writing and editing time, and finally help you create the right content for your audience.Join Caitlin as she (once again) bangs on about brand voice and why small businesses ought to identify their voice. Tune in to learn:All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)Which voice is the best fit for which type of audienceExamples of big brands and what their brand voice isConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

In marketing, have you noticed how some brand's content feels friendly and approachable, while other brand’s content gives you the ick? That’s no accident! That's brand voice in action.In this episode, psychologist turned copywriter Caitlin Bell gives you an overview of brand voice fundamentals. From the differences between brand voice and personality, and the FAB framework, join Caitlin and learn more about THE way for your brand to stand out – a must-listen for those in traditionally “dull” industries. Tune in to learn:The three essential components of brand voice (no one of them isn’t personality)Why documenting brand voice is super important when working with a teamThe difference between brand voice and brand personality (a common misconception)The different types of brand voice and how to identify themHow you can take advantage of brand voice by knowing your audienceConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Has someone dismissed your ideas? Maybe they’re even in the same industry?As a woman in the male-dominated distilling industry, Clair Ryder faced this challenge head-on. Fueled by rejection and a fierce determination to prove them all wrong, she overcame obstacles to build a First Nations women-owned gin distillery. Tune in to hear Clair’s super inspiring story-filled episode.Tune in to learn:How Clair uses Bush Tucker and Indigenous plant knowledgeThe (un)surprising and icky blackwashing underbelly of the Alcohol industryThe role of creative problem solving when running an ethical and sustainable businessHow creativity relieves the pressure of projecting a perfect professional image as a healthcare professionalThe importance of giving back to communityHow creative work lessens the intense demands of her critical care jobHow an unexpected allergy led to a quirky quality control method involving a 'poisoning committee'Connect with Clair:WebsiteInstagramFacebookConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Have you noticed that some marketing emails jump out at you while others just wither away in your inbox? Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart? In this episode, Caitlin Bell introduces you to the essentials of copywriting. From creating click-worthy email subject lines to understanding the difference between features and benefits, join Caitlin as she shows how copywriting leads to small business success.Tune in to learn:Examples of the pizzazz of copywriting through email subject linesAn overview of what the heck copywriting isThe importance of understanding your audience's needs and desires to make salesThe difference between features and benefits (it's just one letter, but it makes all the difference) How different words elicit emotional responses (and why this is important for attracting your people)The "so what?" and "so that" copywriting techniquesConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Feeling creatively restricted in your health profession? Are you more drawn to the artsy aspects of life? Imagine swapping patient charts for a digital camera.Today, Caitlin chats with Christie Moore, an occupational therapist turned personal branding photographer. Tune in to hear how Christie found inspiration in Berlin and Paris, the challenges of transitioning careers, and the strategies she uses to help clients express their unique stories.Tune in to learn:How Christie started as a photographerThe Parisian influence in her professional workHow to actually use authenticity in brandingThe question Christie asks to help clients visualise their photoshootHow she started her photography business full-time in BerlinThe importance of connecting to people as a business ownerInsights about photographers and the photography communityFlexibility and freedom as a mother and business ownerHow Christie overcame self-doubt when starting a creative businessConnect with Christie:WebsiteInstagramFacebookLinkedInConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn