Healers with Hustles

Struggle to define your brand’s voice? Maybe maintaining consistent-sounding content is driving you nuts? Identifying your brand voice will slash your writing and editing time, and finally help you create the right content for your audience.Join Caitlin as she (once again) bangs on about brand voice and why small businesses ought to identify their voice. Tune in to learn:All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)Which voice is the best fit for which type of audienceExamples of big brands and what their brand voice isConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

In marketing, have you noticed how some brand's content feels friendly and approachable, while other brand’s content gives you the ick? That’s no accident! That's brand voice in action.In this episode, psychologist turned copywriter Caitlin Bell gives you an overview of brand voice fundamentals. From the differences between brand voice and personality, and the FAB framework, join Caitlin and learn more about THE way for your brand to stand out – a must-listen for those in traditionally “dull” industries. Tune in to learn:The three essential components of brand voice (no one of them isn’t personality)Why documenting brand voice is super important when working with a teamThe difference between brand voice and brand personality (a common misconception)The different types of brand voice and how to identify themHow you can take advantage of brand voice by knowing your audienceConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Has someone dismissed your ideas? Maybe they’re even in the same industry?As a woman in the male-dominated distilling industry, Clair Ryder faced this challenge head-on. Fueled by rejection and a fierce determination to prove them all wrong, she overcame obstacles to build a First Nations women-owned gin distillery. Tune in to hear Clair’s super inspiring story-filled episode.Tune in to learn:How Clair uses Bush Tucker and Indigenous plant knowledgeThe (un)surprising and icky blackwashing underbelly of the Alcohol industryThe role of creative problem solving when running an ethical and sustainable businessHow creativity relieves the pressure of projecting a perfect professional image as a healthcare professionalThe importance of giving back to communityHow creative work lessens the intense demands of her critical care jobHow an unexpected allergy led to a quirky quality control method involving a 'poisoning committee'Connect with Clair:WebsiteInstagramFacebookConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Sick of the same old, same old in healthcare? Maybe you dream of what it’d be like with a splash more creativity in your work life.Let's explore how to inject some life (and fun) back into your career.Hosted by Caitlin Bell, a psychologist turned copywriter, Healers with Hustles is a podcast dedicated to health professionals seeking to explore nonclinical creative business ventures. Caitlin traded in her therapist's couch for a writer's desk, and she's here to prove that healing and creativity go hand-in-hand. Tune in as she shares her offbeat professional journey and gives you a big old permission slip to chase your creative dreams. Tune in to learn:Purpose and vision of 'Healers with Hustles' podcastWhy it's okay to explore careers beyond traditional health professions Overcoming fear and self-doubt when stepping away from clinical workWhat finally led Caitlin to start her writing businessHow Caitlin started a solo psychology practiceThe importance of genuine conversations and storytellingHow a palliative care patient’s wisdom inspired her to start her businessEthical concerns and mindset challenges faced by health professionalsConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Have you noticed that some marketing emails jump out at you while others just wither away in your inbox? Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart? In this episode, Caitlin Bell introduces you to the essentials of copywriting. From creating click-worthy email subject lines to understanding the difference between features and benefits, join Caitlin as she shows how copywriting leads to small business success.Tune in to learn:Examples of the pizzazz of copywriting through email subject linesAn overview of what the heck copywriting isThe importance of understanding your audience's needs and desires to make salesThe difference between features and benefits (it's just one letter, but it makes all the difference) How different words elicit emotional responses (and why this is important for attracting your people)The "so what?" and "so that" copywriting techniquesConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Feeling creatively restricted in your health profession? Are you more drawn to the artsy aspects of life? Imagine swapping patient charts for a digital camera.Today, Caitlin chats with Christie Moore, an occupational therapist turned personal branding photographer. Tune in to hear how Christie found inspiration in Berlin and Paris, the challenges of transitioning careers, and the strategies she uses to help clients express their unique stories.Tune in to learn:How Christie started as a photographerThe Parisian influence in her professional workHow to actually use authenticity in brandingThe question Christie asks to help clients visualise their photoshootHow she started her photography business full-time in BerlinThe importance of connecting to people as a business ownerInsights about photographers and the photography communityFlexibility and freedom as a mother and business ownerHow Christie overcame self-doubt when starting a creative businessConnect with Christie:WebsiteInstagramFacebookLinkedInConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Welcome to Healers with Hustles. Join Caitlin, a psychologist turned brand copywriter, as she chats with health professionals who are breaking the mould and daring to do something different. Whether that means shifting careers after decades of dedication or pursuing a business passion project alongside a traditional job. Her guests offer honest insights and relatable advice on how to navigate big changes and find fulfilment in the process.Connect with Caitlin:InstagramHealers with Hustles Facebook Group