Healers with Hustles Copywriting basics for small business success
Aug 8, 2024
09:31
Have you noticed that some marketing emails jump out at you while others just wither away in your inbox?
Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart?
In this episode, Caitlin Bell introduces you to the essentials of copywriting. From creating click-worthy email subject lines to understanding the difference between features and benefits, join Caitlin as she shows how copywriting leads to small business success.
Tune in to learn:
- Examples of the pizzazz of copywriting through email subject lines
- An overview of what the heck copywriting is
- The importance of understanding your audience's needs and desires to make sales
- The difference between features and benefits (it's just one letter, but it makes all the difference)
- How different words elicit emotional responses (and why this is important for attracting your people)
- The "so what?" and "so that" copywriting techniques
Connect with Caitlin: