Brand Voice fundamentals in small business copywriting: Part 1

In marketing, have you noticed how some brand's content feels friendly and approachable, while other brand’s content gives you the ick? 

That’s no accident! That's brand voice in action.

In this episode, psychologist turned copywriter Caitlin Bell gives you an overview of brand voice fundamentals. From the differences between brand voice and personality, and the FAB framework, join Caitlin and learn more about THE way for your brand to stand out – a must-listen for those in traditionally “dull” industries. 

Tune in to learn:

• The three essential components of brand voice (no one of them isn’t personality)
• Why documenting brand voice is super important when working with a team
• The difference between brand voice and brand personality (a common misconception)
• The different types of brand voice and how to identify them
• How you can take advantage of brand voice by knowing your audience

Connect with Caitlin:

Healers with Hustles website

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