Common advice is that brand voice needs to be consistent. But this is not the whole truth.
From defining your brand's personality to creating a brand voice blueprint for your team, Caitlin shares her secrets to creating a consistent, attention-grabbing brand voice that helps you win customers.
Tune in to learn:
- The difference between brand voice and tone of voice
- The 3 key components of brand voice
- How tone can vary based on topic, platform, and target audience
- The importance of creating a brand voice persona (this is different to a personality archetype)
- How to document brand voice so anyone can write like you
