Healers with Hustles Objections to corrections: From lawyering to copy editing and the case for brand voice with Gill Hill [Bonus ep]
Sep 19, 2024
46:18
As a professional, have you struggled knowing how much you-ness to put in content?
Should you follow everyone else in your industry and sound “serious”?
Or is it okay to add personality to your content marketing?
Join us as Gill Hill, a US-based copywriter and copy editor offers valuable brand voice insights. From knowing when to "object" to overly stiff tones to ensuring your brand voice has the right "appeal", Gill shares how she went from drafting cases to drafting phrases, and gives us the verdict on injecting personality into professional content.
Tune in to learn:
- Exploring the influence of voice and slang as location identifiers
- Why professionals in particular freeze up when writing
- How Gill transitioned from lawyer to editor
- The cultural nuances in professional writing
- An easy visual exercise you can do to help you identify your brand voice subtype
- Why brand voice matters
- How to balance professionalism and showing personality
- The importance of time management as a creative freelancer
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