Healers with Hustles

When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them?In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.Tune in to learn:Why clinical expertise and approachable communication are not mutually exclusive Why technical jargon might push people away–and what to do insteadThe misconception about personality and professionalismRelatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)The role of storytelling in making complex concepts digestibleHow to apply the rule of oneSteps to turning technical descriptions into language clients easily understandConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

How many people does it take to redefine co-parenting?Your parenting village—and Tiffany, a co-parenting coach and psychologist.In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes.Tune in to learn:Why separated families often need coaching rather than therapyThe importance of early intervention, affordability and community building for familiesWhy collaboration, kindness, and a child-centric approach is important for co-parenting The systemic issues within family law and mandated court therapyHow Tiffany created a Girl Next Door brand voice to make her content sound genuineThe challenges of making collaborative methods more mainstream and accessibleThe many transferable skills of being a psychologist Why embracing discomfort is important for growthConnect with TiffanyWebsiteInstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Who says therapists can't be authentic and still be professional?  Isabella shows it’s possible to stay true to yourself while maintaining professional boundaries.In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervisor, and the ups and downs of finding balance in the field. It’s an episode full of heart, growth, and a fresh perspective on what it’s really like to be a psychologist!Tune in to learn:The importance of redefining success beyond societal normsWhy Isabella loves psychology and being a psychologistThe value of therapists fostering self-discovery by being curious and non-judgmentalWhy a good supervisor is super important for personal and professional growthThe importance of adapting therapeutic methods over time to suit client needsHow Isabella resonates with schema therapy How genuine connections enhance therapeutic relationshipsWhy imposter syndrome is part of the learning curve as a psychologistThe importance of receiving and implementing feedbackHow Isabella finds balance in her life outside of workConnect with IsabellaWebsiteConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Does my psychologist like me? We've all had that thought as we left a session (or clicked "Leave Meeting"). It's a relatable worry, but what’s really going on in the minds of therapists?In this episode, Caitlin chats with Anna Oliver, a psychologist from Leeman, WA, about her journey coming back from burnout through a private practice and podcast. They discuss balancing therapy work with creative passions and redefining what it means to be a psychologist. This heartfelt conversation is not to be missed!Tune in to learn:Anna's early passion for psychology during her teenage years Her experience working as a youth centre worker and drug counsellor How a sea-change and stepping away from the field provided her clarityThe significant role of therapy and taking time off in her burnout recoveryHow Anna's creative itch led her to the idea of podcastingThe inception of her podcast "Does My Psychologist Like Me?"How being creative outside of therapy enriches her clinical work  The unique dynamics of working as a psychologist in a rural settingWhy clients seek a genuine connection with their therapistsAnna's plan to explore diverse income streams and workshopsAnna's experience interviewing her own psychologist Connect with AnnaAnna Oliver Psychology - InstagramDoes My Psychologist Like Me - InstagramWebsiteConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Just like a little black dress, the Features Advantages and Benefits technique is timeless, versatile, and designed to turn heads (especially your target market!)  In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up your messaging today!Tune in to learn:Why this framework works so well (hint: it captures short online attention spans)The usage of FAB technique on Apple's websiteQuestions to ask yourself to identify your business' benefits and advantagesWhy you should learn the emotional payoff of your product or serviceA few examples of the technique in action The "so what?" approach to help identify benefitsConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Feeling frustrated with how the system works? Alicia did too, so she took her skills from medical emergencies to movie screens (before founding her own business). Caitlin chats with Alicia White, founder of Action & Emergency - First Aid Training. Alicia shares her incredible career path, and how she landed on her business focused on injury prevention and first responder training. From the pivotal moment that led her to pursue stunts, to what it’s really like on set, Alicia’s story is epic and one you won’t want to miss!Tune in to learn:The moment that led her to pursue a career as a stuntwomanThe demanding physical and emotional toll of being a stuntwomanHow Alicia's experiences as a paramedic inform her approach to first aid trainingWhy human connection is important in healthcareWhy community building is important as an entrepreneurThe impact of burnout on healthcare professionalsWhy first aid training and education is empowering How Alicia is leveraging her passion and personal experience into her businessConnect with AliciaWebsiteConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Be honest–have you *actually* spent time defining your business values? Or maybe you’ve willy-nilly chosen a few to put on your “About” page, but they’re not doing a thing to support your business.In this latest ep, Caitlin shares how you can easily define your values, why they are important (and not be overlooked!), and the benefit of creating a truly values-aligned business. Get practical tips and a free comprehensive guide to start defining and implementing your business values.Tune in to learn:How to define your valuesWhy values are more than just words on your websiteThe difference between values and goalsMisconceptions about valuesHow to use ChatGPT to identify your valuesQuestions to guide you in identifying your valuesHow to demonstrate your values as a small businessConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedInValues freebie

How do you make career and big life decisions? Do you think outside the career cubicle or follow the traditional route? Do you know yourself well enough to know your *actual* strengths and weaknesses?Join Caitlin as she chats with Eleni, a business psychologist who helps high-performing leaders and teams thrive. From discussing topics like what business psychology is to career alignment, leadership, diversity, and inclusion, Eleni shares solid insights on the value of authentic leadership and how your personality can be your biggest edge.Tune in to learn:How Eleni discovered her passion for organisational psychologyThe versatility of being an organisational psychologistHow Eleni creates positive change within organisationsWhy psychologists need to network on social mediaThe importance of career counseling and leadership developmentHow organisational psychologists combine science-based approach with empathy and understanding of human behaviourWhy businesses need to provide support and resources to their employeesHow self-awareness prevents burnout in employeesThe influence of AI in the psychology space Why business leaders need to show authenticity and personality to succeedConnect with EleniWebsiteInstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

The pesky perfectionism trap may be holding you back.In this latest episode, Caitlin shares the true impact of perfectionism on your mental health and productivity. Learn how to break free from unrealistic standards and embrace progress over perfection.Tune in to learn:Why perfectionism is a characteristic of imposter syndromeHow perfectionism differs from conscientiousnessThe possible origins of perfectionism (yup, you probably guessed it)How it hinders performance and productivityA personal example of perfectionism at playStrategies to break free from perfectionismConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Imagine being unable to buy clothes in your size as dress shops don't stock them. Devastatingly, many women cancel plans simply because they can't find anything to wear that fits.In this episode, Caitlin chats with Bronwyn Wood, a health psychologist and retail shop owner, who saw women crushed by this problem and opened a dress shop catering to fabulous bodies size 14 - 30.Bronwyn talks about the incredible support she's received, her exciting plans for expansion, and the importance of being genuine in both her professional and personal life.Tune in to learn:Bronwyn's unique journey from not finishing school to psychologist and clinical supervisorCan we really overcome imposter syndrome as a psychologist?How Bronwyn turned her rage for the diet industry into a thriving inclusive side hustleWhere the name Bobby Dazzler Dresses comes fromThe ethical considerations of being both a business owner and a psychologistHow her creative side hustle nourishes her clinical practice and helps prevent burnoutThe role community support plays in sustaining you as a business ownerThe significance of an inclusive and sustainable fashion spaceConnect with BronwynInstagramFacebookConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn