Healers with Hustles

Feel like your career’s on mute? Are you ready to turn up the volume on your true creative calling?In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about  misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep!Tune in to learn:Nina's journey from being trained as a speech therapist to transitioning into PRThe challenges women face in using their voices within traditional Nigerian rolesThe similarities of therapy and PR How PR can be accessible for entrepreneurs The "Five Whys" method to find clarity and purposeHow rest is important for nurturing creativityThe impact of the viral article she wrote out of frustrationHow anger and frustration can be transformative forcesThe importance of showing, not telling, when pursuing a new career Why PR isn’t just a vanity toolConnect with NinaWebsiteInstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

When people land on your website, do they instantly think, “This is exactly what I’ve been looking for!”—or are they left more confused, wondering what you actually do?In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective.Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it!Tune in to learn:How messaging differs from brand voice and copy How messaging sets the foundation for all communicationWhy consistent messaging mattersThe common mistakes with messagingA simple formula to help you craft effective messagingFour questions that your website copy should answerDifferent elements of a messaging guideA practical exercise to assess your website copyConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend.In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing. Tune in to learn:Caitlin's background in journalism and government communicationsThe shift from early social platforms like Facebook and TwitterWhy Queensland Health works with style guides, subject matter experts, and behavioural scientistsFighting misinformation online with science-backed and inclusive contentThe importance of creative freedom in Queensland Health's content teamHow Queensland Health ensures health literacy and inclusivityThe new wave of "unhinged" content on TikTok How to engage audiences with shorter attention spansThe importance of being relatable and entertaining Why the comments section can be a great source of valueConnect with Caitlin CashLinkedInQueensland Health InstagramQueensland Health FacebookConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them?In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.Tune in to learn:Why clinical expertise and approachable communication are not mutually exclusive Why technical jargon might push people away–and what to do insteadThe misconception about personality and professionalismRelatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)The role of storytelling in making complex concepts digestibleHow to apply the rule of oneSteps to turning technical descriptions into language clients easily understandConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

How many people does it take to redefine co-parenting?Your parenting village—and Tiffany, a co-parenting coach and psychologist.In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes.Tune in to learn:Why separated families often need coaching rather than therapyThe importance of early intervention, affordability and community building for familiesWhy collaboration, kindness, and a child-centric approach is important for co-parenting The systemic issues within family law and mandated court therapyHow Tiffany created a Girl Next Door brand voice to make her content sound genuineThe challenges of making collaborative methods more mainstream and accessibleThe many transferable skills of being a psychologist Why embracing discomfort is important for growthConnect with TiffanyWebsiteInstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Who says therapists can't be authentic and still be professional?  Isabella shows it’s possible to stay true to yourself while maintaining professional boundaries.In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervisor, and the ups and downs of finding balance in the field. It’s an episode full of heart, growth, and a fresh perspective on what it’s really like to be a psychologist!Tune in to learn:The importance of redefining success beyond societal normsWhy Isabella loves psychology and being a psychologistThe value of therapists fostering self-discovery by being curious and non-judgmentalWhy a good supervisor is super important for personal and professional growthThe importance of adapting therapeutic methods over time to suit client needsHow Isabella resonates with schema therapy How genuine connections enhance therapeutic relationshipsWhy imposter syndrome is part of the learning curve as a psychologistThe importance of receiving and implementing feedbackHow Isabella finds balance in her life outside of workConnect with IsabellaWebsiteConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Does my psychologist like me? We've all had that thought as we left a session (or clicked "Leave Meeting"). It's a relatable worry, but what’s really going on in the minds of therapists?In this episode, Caitlin chats with Anna Oliver, a psychologist from Leeman, WA, about her journey coming back from burnout through a private practice and podcast. They discuss balancing therapy work with creative passions and redefining what it means to be a psychologist. This heartfelt conversation is not to be missed!Tune in to learn:Anna's early passion for psychology during her teenage years Her experience working as a youth centre worker and drug counsellor How a sea-change and stepping away from the field provided her clarityThe significant role of therapy and taking time off in her burnout recoveryHow Anna's creative itch led her to the idea of podcastingThe inception of her podcast "Does My Psychologist Like Me?"How being creative outside of therapy enriches her clinical work  The unique dynamics of working as a psychologist in a rural settingWhy clients seek a genuine connection with their therapistsAnna's plan to explore diverse income streams and workshopsAnna's experience interviewing her own psychologist Connect with AnnaAnna Oliver Psychology - InstagramDoes My Psychologist Like Me - InstagramWebsiteConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Just like a little black dress, the Features Advantages and Benefits technique is timeless, versatile, and designed to turn heads (especially your target market!)  In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up your messaging today!Tune in to learn:Why this framework works so well (hint: it captures short online attention spans)The usage of FAB technique on Apple's websiteQuestions to ask yourself to identify your business' benefits and advantagesWhy you should learn the emotional payoff of your product or serviceA few examples of the technique in action The "so what?" approach to help identify benefitsConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Feeling frustrated with how the system works? Alicia did too, so she took her skills from medical emergencies to movie screens (before founding her own business). Caitlin chats with Alicia White, founder of Action & Emergency - First Aid Training. Alicia shares her incredible career path, and how she landed on her business focused on injury prevention and first responder training. From the pivotal moment that led her to pursue stunts, to what it’s really like on set, Alicia’s story is epic and one you won’t want to miss!Tune in to learn:The moment that led her to pursue a career as a stuntwomanThe demanding physical and emotional toll of being a stuntwomanHow Alicia's experiences as a paramedic inform her approach to first aid trainingWhy human connection is important in healthcareWhy community building is important as an entrepreneurThe impact of burnout on healthcare professionalsWhy first aid training and education is empowering How Alicia is leveraging her passion and personal experience into her businessConnect with AliciaWebsiteConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Be honest–have you *actually* spent time defining your business values? Or maybe you’ve willy-nilly chosen a few to put on your “About” page, but they’re not doing a thing to support your business.In this latest ep, Caitlin shares how you can easily define your values, why they are important (and not be overlooked!), and the benefit of creating a truly values-aligned business. Get practical tips and a free comprehensive guide to start defining and implementing your business values.Tune in to learn:How to define your valuesWhy values are more than just words on your websiteThe difference between values and goalsMisconceptions about valuesHow to use ChatGPT to identify your valuesQuestions to guide you in identifying your valuesHow to demonstrate your values as a small businessConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedInValues freebie