The LBD of copywriting? Features, advantages, and benefits explained

Just like a little black dress, the Features Advantages and Benefits technique is timeless, versatile, and designed to turn heads (especially your target market!)  

In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up your messaging today!

Tune in to learn:

• Why this framework works so well (hint: it captures short online attention spans)
• The usage of FAB technique on Apple's website
• Questions to ask yourself to identify your business' benefits and advantages
• Why you should learn the emotional payoff of your product or service
• A few examples of the technique in action 
• The "so what?" approach to help identify benefits

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