Healers with Hustles

Some people sign up to your offer in three seconds. Others need 12 emails, a personalised case study, and an interpretive dance explaining the ROI (jk!) before they even consider it. But why is this? It’s not just your messaging, it’s *who* is buying.In this episode, Caitlin breaks down the Big Five (OCEAN) personality types and how they shape buying decisions. From curious explorers to risk-averse worriers, learn how different personalities approach decision-making and how to tweak your messaging strategy to attract all types of buyers.Tune in to learn:The most validated research psychology framework on personalityHow different personality traits may influence buying behaviourThe OCEAN framework and how each trait affects decision-makingHow to write copy that resonates with different personality typesExamples of how brands use personality-driven marketingHow to tweak your sales pages, emails, and ads to appeal to more personality typesConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Can doctors heal without losing themselves in the process?In this episode, Lucy shares her journey from corporate law burnout to social work, community leadership, and ultimately, advocating for culture change in medicine. Caitlin and Lucy chat about her book, Beyond the Stethoscope—a collection of deeply personal stories from doctors exploring what it takes to stay connected to hope, heart, and healing in a system that often demands the opposite.If you’ve ever felt disillusioned with healthcare (as a provider or a patient), this convo is a must-listen.Tune in to learn:How Lucy found a more meaningful way to make an impactThe emotional and systemic challenges of healthcare professionalsHow organisations attempt to shift culture by hiring compassionate, empathetic individualsThe need for deeper structural changes against patriarchy and capitalismHow moments of connection help build resilience in the workplaceThe inspiration behind Lucy's book Beyond the StethoscopeHow the Hush Foundation wants to transform healthcare with kindness through the artsWhy deep listening is the missing piece in healthcare.Lucy's TEDx talk on the concept of being "enough"What social prescribing is—and why it’s the most powerful public health intervention you’ve never heard ofWhy general practitioners are often treated as second-class citizensThe challenge of evidence-based practiceWhy change begins with individual responsibilityConnect with Lucy MayesWebsiteLinkedInBeyond the StethoscopeConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

In this flashback episode, psychologist-turned-copywriter Caitlin Bell breaks down brand voice fundamentals, from its difference with brand personality to her very own FAB framework. Learn how identifying your brand voice can cut down your writing and editing time and help your content resonate with the right audience.Tune in to learn:The three essential components of brand voice (no one of them isn’t personality)Why documenting brand voice is super important when working with a teamThe difference between brand voice and brand personality (a common misconception)The different types of brand voice and how to identify themHow you can take advantage of brand voice by knowing your audienceAll about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)Which voice is the best fit for which type of audienceExamples of big brands and what their brand voice isConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

What do medieval door hinges have to do with fab copywriting? More than you might think.In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!Tune in to learn:How Justin went from writing about energy drinks to mastering brand voice.Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.How manifesto’s act as a banner and a bouncer for your businessHow writing a manifesto can reconnect you to your work in a way that supports your wellbeing.How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).Why a business's real purpose needs to go deeper than a catchy slogan.The teeny tiny details that make a huge difference in copy and brand voice.How to read behind the words—not just between the lines.Connect with JustinWebsiteBrand Voice AcademyConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Your bio might be stacked with credentials, but does it actually make people want to work with you?In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot). Tune in to learn:The dream-client-attracting impact of a well-written bioThe common mistakes people make when writing a bioHow to establish trust without overwhelming detailsA simple formula to help you write a bioWhy you should test your bio by reading it out loudWhy you should write and refine rather than overthinkConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Are you an early career health professional who wishes there was a podcast just for you? Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that?Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that.Tune in to learn:How Dr. Bronwyn started her psychology journeyInsights into her research (insomniacs will wanna hear this)The challenges and rewards of a PhD How The Mental Work Podcast came to beThe surprising creative process of public speaking and how to get started in speakingThe #real challenges of being an early career psychologistThe brutal reality of starting a podcastPublic speaking tips and advice from Bron (get out your paper and pen!)How to balance business and clinical workA few key insights into what makes a fab podcastConnect with Dr. BronwynMental Work PodcastMental Work PatreonConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience? In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard. Tune in to learn:The connection between therapy and messagingFour main components of empathy mappingWhy empathy matters in copywritingHow to visualise your audience using "The Movie Director Test"The importance of using your audience's own wordsWhy you should only focus on one audience for one offerConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Feel like your career’s on mute? Are you ready to turn up the volume on your true creative calling?In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about  misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep!Tune in to learn:Nina's journey from being trained as a speech therapist to transitioning into PRThe challenges women face in using their voices within traditional Nigerian rolesThe similarities of therapy and PR How PR can be accessible for entrepreneurs The "Five Whys" method to find clarity and purposeHow rest is important for nurturing creativityThe impact of the viral article she wrote out of frustrationHow anger and frustration can be transformative forcesThe importance of showing, not telling, when pursuing a new career Why PR isn’t just a vanity toolConnect with NinaWebsiteInstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

When people land on your website, do they instantly think, “This is exactly what I’ve been looking for!”—or are they left more confused, wondering what you actually do?In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective.Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it!Tune in to learn:How messaging differs from brand voice and copy How messaging sets the foundation for all communicationWhy consistent messaging mattersThe common mistakes with messagingA simple formula to help you craft effective messagingFour questions that your website copy should answerDifferent elements of a messaging guideA practical exercise to assess your website copyConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend.In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing. Tune in to learn:Caitlin's background in journalism and government communicationsThe shift from early social platforms like Facebook and TwitterWhy Queensland Health works with style guides, subject matter experts, and behavioural scientistsFighting misinformation online with science-backed and inclusive contentThe importance of creative freedom in Queensland Health's content teamHow Queensland Health ensures health literacy and inclusivityThe new wave of "unhinged" content on TikTok How to engage audiences with shorter attention spansThe importance of being relatable and entertaining Why the comments section can be a great source of valueConnect with Caitlin CashLinkedInQueensland Health InstagramQueensland Health FacebookConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn