Healers with Hustles

What happens when your big break never comes? For artist and researcher Lauren Moxey, you redefine success on your own terms. In this episode, Caitlin chats with Lauren, a PhD candidate, music teacher, and lecturer. Lauren talks about her eye opening research on natio-cultural creativity and human thriving in Australia’s music ecosystem, and why it’s time to radically redefine what it means to be an artist today.They talk about the realities of working in the arts, the rise of slash careers, and how  anyone in creative fields can thrive—financially and creatively—without buying into unrealistic career myths.This episode hits all the right notes! Tune in to learn:Lauren’s unconventional path to music and how she launched Sydney Vocal AcademyFrom engineering to bassoon to burnout: the surprising path that led Lauren to musicWhat happened after her husband sang on The Voice—and how it shaped their businessWhy Lauren walked away from a 220-student academy (and doesn’t regret it)How Australian music quietly creates belonging and shapes cultural identityWhy artists keep creating even when no one’s paying attention (or paying them)Why creative work fulfils higher human needs—but often fails to meet basic onesThe subtle difference between a portfolio career and a slash career (and why it makes all the difference)How a sense of place shapes our creative identityThe music industry’s dirty secret: how selling dreams is more gambling that career strategyWhat it really means to thrive as an artist in a world that doesn’t owe you a livingConnect with LaurenSubstackConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Is your online presence a little too curated? Yet, you worry that sharing your struggles might harm your business?In this episode, Caitlin explores the role of vulnerability in business. After receiving a comment about how “successful” she looks,  realised she rarely shares the behind-the-scenes struggles of entrepreneurship. She opens up about the emotional challenges of running a business, why storytelling is the fastest way to build trust, and how to strike a balance between being authentic and oversharing. If you’ve ever wrestled with what to share online as a professional, this episode is a must-listen. Tune in to learn:The perception vs reality of being a successful business owner How isolation, cultural disconnection, and lack of support can affect well-being Why vulnerability feels risky How storytelling builds trustBalancing vulnerability and professionalism by reflecting on experiences after processing themWays business owners can be vulnerable in a way that aligns with their brandConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedInInstagram post about my struggles

Are you struggling to find the perfect fit, whether in your career or your clothing? Krista Fox didn't just adjust, she stitched together her dream job. In this episode, Caitlin chats with Krista Fox, a former ICU nurse and oral health therapist turned lingerie designer. Krista shares how her own struggle with uncomfy lingerie led her to launch Vlette, her own brand. She shares the highs and lows of entrepreneurship, balancing motherhood, and chats about her unexpected creative hobby. Plus, why a strong support system is important when taking creative risks. Don’t miss this *perfect fit* episode!Tune in to learn:How Krista's frustration with lingerie sizing sparked her business ideaThe significant shift in stress levels after moving from healthcare to entrepreneurshipThe importance of fostering positive dental experiences for kidsHow Krista developed shorter-length thongsThe evolution of women's underwear and a shift to comfort and practicalityThe influence of growing up in a family of business ownersHow Krista explained her lingerie business to her family and friendsManaging a business while raising childrenFinding her creative side in design and constructionWhy artistic expression isn't just about painting or drawingConnect with KristaVlette WebsiteVlette InstagramConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Some people sign up to your offer in three seconds. Others need 12 emails, a personalised case study, and an interpretive dance explaining the ROI (jk!) before they even consider it. But why is this? It’s not just your messaging, it’s *who* is buying.In this episode, Caitlin breaks down the Big Five (OCEAN) personality types and how they shape buying decisions. From curious explorers to risk-averse worriers, learn how different personalities approach decision-making and how to tweak your messaging strategy to attract all types of buyers.Tune in to learn:The most validated research psychology framework on personalityHow different personality traits may influence buying behaviourThe OCEAN framework and how each trait affects decision-makingHow to write copy that resonates with different personality typesExamples of how brands use personality-driven marketingHow to tweak your sales pages, emails, and ads to appeal to more personality typesConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Can doctors heal without losing themselves in the process?In this episode, Lucy shares her journey from corporate law burnout to social work, community leadership, and ultimately, advocating for culture change in medicine. Caitlin and Lucy chat about her book, Beyond the Stethoscope—a collection of deeply personal stories from doctors exploring what it takes to stay connected to hope, heart, and healing in a system that often demands the opposite.If you’ve ever felt disillusioned with healthcare (as a provider or a patient), this convo is a must-listen.Tune in to learn:How Lucy found a more meaningful way to make an impactThe emotional and systemic challenges of healthcare professionalsHow organisations attempt to shift culture by hiring compassionate, empathetic individualsThe need for deeper structural changes against patriarchy and capitalismHow moments of connection help build resilience in the workplaceThe inspiration behind Lucy's book Beyond the StethoscopeHow the Hush Foundation wants to transform healthcare with kindness through the artsWhy deep listening is the missing piece in healthcare.Lucy's TEDx talk on the concept of being "enough"What social prescribing is—and why it’s the most powerful public health intervention you’ve never heard ofWhy general practitioners are often treated as second-class citizensThe challenge of evidence-based practiceWhy change begins with individual responsibilityConnect with Lucy MayesWebsiteLinkedInBeyond the StethoscopeConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

In this flashback episode, psychologist-turned-copywriter Caitlin Bell breaks down brand voice fundamentals, from its difference with brand personality to her very own FAB framework. Learn how identifying your brand voice can cut down your writing and editing time and help your content resonate with the right audience.Tune in to learn:The three essential components of brand voice (no one of them isn’t personality)Why documenting brand voice is super important when working with a teamThe difference between brand voice and brand personality (a common misconception)The different types of brand voice and how to identify themHow you can take advantage of brand voice by knowing your audienceAll about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)Which voice is the best fit for which type of audienceExamples of big brands and what their brand voice isConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

What do medieval door hinges have to do with fab copywriting? More than you might think.In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!Tune in to learn:How Justin went from writing about energy drinks to mastering brand voice.Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.How manifesto’s act as a banner and a bouncer for your businessHow writing a manifesto can reconnect you to your work in a way that supports your wellbeing.How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).Why a business's real purpose needs to go deeper than a catchy slogan.The teeny tiny details that make a huge difference in copy and brand voice.How to read behind the words—not just between the lines.Connect with JustinWebsiteBrand Voice AcademyConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Your bio might be stacked with credentials, but does it actually make people want to work with you?In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot). Tune in to learn:The dream-client-attracting impact of a well-written bioThe common mistakes people make when writing a bioHow to establish trust without overwhelming detailsA simple formula to help you write a bioWhy you should test your bio by reading it out loudWhy you should write and refine rather than overthinkConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Are you an early career health professional who wishes there was a podcast just for you? Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that?Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that.Tune in to learn:How Dr. Bronwyn started her psychology journeyInsights into her research (insomniacs will wanna hear this)The challenges and rewards of a PhD How The Mental Work Podcast came to beThe surprising creative process of public speaking and how to get started in speakingThe #real challenges of being an early career psychologistThe brutal reality of starting a podcastPublic speaking tips and advice from Bron (get out your paper and pen!)How to balance business and clinical workA few key insights into what makes a fab podcastConnect with Dr. BronwynMental Work PodcastMental Work PatreonConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn

Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience? In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard. Tune in to learn:The connection between therapy and messagingFour main components of empathy mappingWhy empathy matters in copywritingHow to visualise your audience using "The Movie Director Test"The importance of using your audience's own wordsWhy you should only focus on one audience for one offerConnect with Caitlin:Healers with Hustles websiteInstagramFacebook GroupLinkedIn