Healers with Hustles How to sell to different buyers with the OCEAN personality psychology framework
Mar 6, 2025
09:07
Some people sign up to your offer in three seconds. Others need 12 emails, a personalised case study, and an interpretive dance explaining the ROI (jk!) before they even consider it. But why is this? It’s not just your messaging, it’s *who* is buying.
In this episode, Caitlin breaks down the Big Five (OCEAN) personality types and how they shape buying decisions. From curious explorers to risk-averse worriers, learn how different personalities approach decision-making and how to tweak your messaging strategy to attract all types of buyers.
Tune in to learn:
- The most validated research psychology framework on personality
- How different personality traits may influence buying behaviour
- The OCEAN framework and how each trait affects decision-making
- How to write copy that resonates with different personality types
- Examples of how brands use personality-driven marketing
- How to tweak your sales pages, emails, and ads to appeal to more personality types
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