Healers with Hustles From nursing to lingerie brand designer with Krista Fox
Mar 13, 2025
35:12
Are you struggling to find the perfect fit, whether in your career or your clothing? Krista Fox didn't just adjust, she stitched together her dream job.
In this episode, Caitlin chats with Krista Fox, a former ICU nurse and oral health therapist turned lingerie designer. Krista shares how her own struggle with uncomfy lingerie led her to launch Vlette, her own brand. She shares the highs and lows of entrepreneurship, balancing motherhood, and chats about her unexpected creative hobby. Plus, why a strong support system is important when taking creative risks. Don’t miss this *perfect fit* episode!
Tune in to learn:
- How Krista's frustration with lingerie sizing sparked her business idea
- The significant shift in stress levels after moving from healthcare to entrepreneurship
- The importance of fostering positive dental experiences for kids
- How Krista developed shorter-length thongs
- The evolution of women's underwear and a shift to comfort and practicality
- The influence of growing up in a family of business owners
- How Krista explained her lingerie business to her family and friends
- Managing a business while raising children
- Finding her creative side in design and construction
- Why artistic expression isn't just about painting or drawing
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