Healers with Hustles How to build trust through vulnerability and storytelling in business
Mar 27, 2025
09:59
Is your online presence a little too curated? Yet, you worry that sharing your struggles might harm your business?
In this episode, Caitlin explores the role of vulnerability in business. After receiving a comment about how “successful” she looks, realised she rarely shares the behind-the-scenes struggles of entrepreneurship. She opens up about the emotional challenges of running a business, why storytelling is the fastest way to build trust, and how to strike a balance between being authentic and oversharing. If you’ve ever wrestled with what to share online as a professional, this episode is a must-listen.
Tune in to learn:
- The perception vs reality of being a successful business owner
- How isolation, cultural disconnection, and lack of support can affect well-being
- Why vulnerability feels risky
- How storytelling builds trust
- Balancing vulnerability and professionalism by reflecting on experiences after processing them
- Ways business owners can be vulnerable in a way that aligns with their brand
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