Healers with Hustles Inside Queensland Health’s viral digital marketing approach with Caitlin Cash
Dec 19, 2024
41:42
Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend.
In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing.
Tune in to learn:
- Caitlin's background in journalism and government communications
- The shift from early social platforms like Facebook and Twitter
- Why Queensland Health works with style guides, subject matter experts, and behavioural scientists
- Fighting misinformation online with science-backed and inclusive content
- The importance of creative freedom in Queensland Health's content team
- How Queensland Health ensures health literacy and inclusivity
- The new wave of "unhinged" content on TikTok
- How to engage audiences with shorter attention spans
- The importance of being relatable and entertaining
- Why the comments section can be a great source of value
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