Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? To discover why and how an agency discontinued its social media marketing services, Brooke Sellas interviews Jamie Teasdale.Guest: Jaime TeasdaleReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Donna Mostrom, an expert in pricing strategies for marketing agencies, shares invaluable insights on transforming pricing models from hourly rates to retainers or project fees. She discusses the impact of the anchor effect in luxury branding and the significance of understanding your Ideal Customer Profile. The conversation highlights the importance of balancing client portfolios and adapting pricing amid economic uncertainty. Mostrom emphasizes the necessity of clear communication to manage client expectations and ensure mutually beneficial relationships.

Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? To learn how one marketer made the move from vendor to trusted advisor, Brooke Sellas interviews John Jantsch of Duct Tape Marketing. Guest: John JantschReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this engaging discussion, Tom Shapiro, founder of Stratabeat and a niche marketing expert, dives into the power of focusing on a specific market. He shares how narrowing down client industries can bolster business growth, exemplified by a case study of an agency owner who thrived after letting go of less profitable clients. Tom emphasizes crafting an Ideal Customer Profile to boost acquisition and streamline operations. He also highlights the art of saying 'no' to misaligned projects, reinforcing the value of deep work and teamwork in achieving strategic goals.

In this conversation, Beth Trejo from Chatterkick shares her insights on pricing strategies for marketing services. She discusses the importance of flexible tiered pricing models to cater to diverse client needs. Beth dives into the challenges of pricing amidst economic fluctuations and emphasizes understanding service value. She also highlights the crucial role of effective team communication for better client engagement and shares how AI tools can enhance customer experiences in marketing. It's a treasure trove of actionable advice for agencies!

Does the thought of losing skilled agency staff worry you? Wondering how to hold onto your best and brightest employees? To find out how to attract and retain top agency talent, Brooke Sellas interviews Jonathan Jacobs.Guest: Jonathan JacobsReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katie Robbert, an expert in AI integration within marketing agencies, shares her journey of founding an AI-driven agency. She discusses the impact of digital transformation on team dynamics and the importance of a human touch in AI implementation. Katie addresses misconceptions about AI taking jobs, emphasizes the significance of ethical data handling, and highlights the evolving skill sets needed for marketers today. Additionally, she offers insights on navigating client data privacy and the crucial role AI plays in optimizing marketing processes.

Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers? To discover how to create a sales playbook that brings more business to your marketing agency, Brooke Sellas interviews Samantha Stone.Guest: Samantha StoneReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to position your agency as an industry leader? Wondering how hosting a live event can help? To discover how producing live events can yield results for your marketing agency, Brooke Sellas interviews Rich Brooks.Guest: Rich BrooksReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you the sole source of leadership in your agency? Wondering how sharing executive responsibilities can help your agency succeed? To explore how to bring on a partner for a key leadership role without losing control of your agency, Brooke interviews Jessica Rhodes.Guest: Jessica RhodesReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.