Choosing Pricing Models for Your Marketing Agency

Donna Mostrom, an expert in pricing strategies for marketing agencies, shares invaluable insights on transforming pricing models from hourly rates to retainers or project fees. She discusses the impact of the anchor effect in luxury branding and the significance of understanding your Ideal Customer Profile. The conversation highlights the importance of balancing client portfolios and adapting pricing amid economic uncertainty. Mostrom emphasizes the necessity of clear communication to manage client expectations and ensure mutually beneficial relationships.