Starting a Marketing Agency: An Unconventional Journey

The journey of starting a marketing agency can often come from unexpected circumstances, as illustrated by one agency owner who ventured into business due to a transient lifestyle. Faced with frequent moves due to her husband's job, she recognized the challenges of securing a traditional marketing role. Instead of taking a conventional leap into agency life, she started freelance work, allowing her the flexibility to adapt to her situation while gradually refining her service offerings. Over time, this initial freelance effort evolved into a focused marketing agency, catering primarily to medium and large businesses.