Marketing Agency Show
How to Price Your Marketing Services
Jul 26, 2023
In this conversation, Beth Trejo from Chatterkick shares her insights on pricing strategies for marketing services. She discusses the importance of flexible tiered pricing models to cater to diverse client needs. Beth dives into the challenges of pricing amidst economic fluctuations and emphasizes understanding service value. She also highlights the crucial role of effective team communication for better client engagement and shares how AI tools can enhance customer experiences in marketing. It's a treasure trove of actionable advice for agencies!
44:40
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Quick takeaways
- Beth Trejo highlights the importance of transitioning from project-based to ongoing pricing models to ensure consistent service and client satisfaction.
- Effective communication of price changes should involve transparency and contextual insights into the value provided, fostering client trust and informed decision-making.
Deep dives
Beth Trejo's Journey in Marketing
Beth Trejo, founder of Chatterkick, began her journey to establish a marketing agency after observing the potential for businesses to transfer real-life relationship building into the digital space. Her experience working at a Chamber of Commerce highlighted the importance of maintaining human connections in the online world. Over the past 11 years, Beth has seen significant changes in social media and marketing trends and emphasizes the necessity of adapting to these changes continually. Her passion for facilitating this transition while keeping authentic relationships at the forefront remains a driving force in her work.
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