

Marketing Agency Show
Social Media Examiner, Marketing Agency Show
The Marketing Agency Show explores the biggest challenges faced by agency marketers, including acquiring customers and scaling agencies. This show is a Social Media Examiner production.
Episodes
Mentioned books

Jun 14, 2023 • 38min
Using AI Technologies in Your Marketing Agency
Ron Callis, an expert in leveraging AI for marketing, shares his insights on transforming content ideation and creation using artificial intelligence. He discusses how AI tools can enhance productivity and improve service delivery within agencies. Callis emphasizes the importance of training teams to adapt to these technologies while maintaining a positive company culture. The conversation also navigates the challenges marketing agencies face in integrating AI and the need for open communication to foster team dynamics. Tune in to discover the future of marketing with AI!

Jun 7, 2023 • 36min
How to Grow Your Marketing Agency: Scaling With Intention
Karlyn Ankrom, an expert in scaling marketing agencies, discusses strategies for growth and strong operational systems. She shares insights on navigating client communications to enhance collaboration and set clear boundaries. Karlyn emphasizes the importance of strategic hiring and the emotional resilience needed when transitioning to entrepreneurship. Furthermore, she highlights how AI can simplify communication with clients, making complex ideas more accessible, and offers practical tips to maintain personal well-being amidst agency challenges.

Jun 4, 2023 • 30min
How to Downsize Your Marketing Agency: Clients, Teams, and Beyond
In this enlightening discussion, Jillian Vorce, a restructuring expert for marketing agencies, shares her insights on strategic downsizing. She discusses how careful client and team adjustments can lead to transformative growth, emphasizing the shift from reactive to proactive management. Jillian outlines the significance of celebrating wins for maintaining a positive mindset and highlights the importance of a supportive community. She also touches on optimizing resources and adapting to change, helping agencies reshape challenges into opportunities for future success.