
IOFA with Aaron Starkman
Aaron Starkman, CCO of Rethink Canada, interviews Creative Advertising Legends.
Latest episodes

Jan 15, 2020 • 1h 17min
Episode 3. Judy John January 15, 2020
Edelman Global CCO, Judy John talks about her famous “Like a Girl” campaign, how she tackles being a leader who happens to be an introvert, and why there aren’t more women running agencies.

Oct 16, 2019 • 40min
Episode 2. Chris Staples and Ian Grais October 16, 2019
Chris Staples and Ian Grais, co-founders of Rethink, talk about their successful careers, work-life balance, and the problem of overworking in the advertising industry. They also discuss their experience starting their own agency, a disastrous meeting where confidential information was leaked, and their published playbook and annual founders meetings.

Sep 19, 2019 • 48min
SEASON TWO Episode 1. Eric Kallman September 19, 2019
Eric Kallman, creator of Old Spice and Skittles campaigns, talks about the best worst shoot story, missed opportunities, the hit campaign that won a grand prix, meeting Burlington Coat Factory, finding work-life balance, successful campaigns, and a memorable on-set experience involving a prosthetic udder.

Jun 7, 2019 • 38min
Episode 7. Anna Qvennerstedt June 7, 2019
Anna Qvennerstedt, an advertising executive and creative director at Forsman and Bodenfors, talks about their famous Jean-Claude Van Damme Epic Split spot for Volvo. They also discuss the digital landscape in Sweden, the importance of collaboration in creative work, and share a funny story about presenting an idea with a cheese doodle mascot.

Apr 16, 2019 • 59min
Episode 6. Jeff Goodby and Rich Silverstein April 16, 2019
Jeff Goodby and Rich Silverstein discuss their big hits, why elevators are scary, and a shocking conversation with Steve Jobs. They share stories about their pitching mishaps and memorable projects, including the success of Geico's advertising campaign. They also talk about the concept of Cheetos' Museum and working with big brands like Nike and Apple.

Mar 2, 2019 • 42min
Episode 5. Ari Merkin March 1, 2019
Ari Merkin chats about his famous Ikea lamp spot, a strange meeting with Spike Jonze in a park and why ad folks shouldn’t be compared to used car salesmen.

Feb 8, 2019 • 58min
Episode 4. Susan Credle February 7, 2019
Aaron and Susan discuss the famous M&M characters she created, her rise to global CCO, and a controversial topic never before discussed so openly: award show corruptness.

Dec 12, 2018 • 1h 9min
Episode 3. Gerry Graf December 11, 2018
Advertising guru Gerry Graf chats with Aaron about his iconic campaigns, including a dancing monkey Super Bowl ad, promoting New York tourism post-9/11, and humorous anecdotes like Jesus Mittens and a baby blue air conditioning campaign.

Oct 23, 2018 • 1h
Episode 2. Alex Bogusky October 23, 2018
Aaron Starkman chats with Alex Bogusky about the state of the industry, why Alex came back and they also discuss vampires.
Host and Creator- Aaron Starkman
Executive Producer and Audio Director- Ted Rosnick

Sep 6, 2018 • 43min
SEASON ONE Episode 1 . Rob Reilly September 6, 2018
Aaron Starkman sits down with Rob Reilly, Global Creative Chairman of McCann Worldgroup at Cannes.
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