IOFA with Aaron Starkman

Episode 3. Gerry Graf December 11, 2018

Dec 12, 2018
Guest
Gerry Graf
Advertising guru Gerry Graf chats with Aaron about his iconic campaigns, including a dancing monkey Super Bowl ad, promoting New York tourism post-9/11, and humorous anecdotes like Jesus Mittens and a baby blue air conditioning campaign.
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Chapters
Transcript
Episode notes
1
Intro
00:00 • 3min
2
Casual Conversation and Background Stories with Gerry Graf
02:56 • 6min
3
Journey into Advertising: From Beginnings to Successes
08:52 • 19min
4
Reflections on Value Retention, Ad Work, and E-Trade
28:11 • 2min
5
Creative Evolution of a Memorable Super Bowl Ad
29:50 • 5min
6
Working at Advertising Agencies and Promoting New York Tourism Post-9/11
34:24 • 2min
7
Creative Challenges and Entrepreneurial Risks
35:55 • 18min
8
A Disastrous Pitch Meeting Experience
54:20 • 3min
9
Humorous Advertising Anecdotes and Gerry Graff's Influence
57:14 • 12min