IOFA with Aaron Starkman
Episode 3. Gerry Graf December 11, 2018
Dec 12, 2018
Advertising guru Gerry Graf chats with Aaron about his iconic campaigns, including a dancing monkey Super Bowl ad, promoting New York tourism post-9/11, and humorous anecdotes like Jesus Mittens and a baby blue air conditioning campaign.
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From Rat Traps to Advertising
- Jerry Graff started in advertising after doing rat extermination work in California.
- He cleaned rat traps under houses, a surprising beginning for a top creative.
Keep Reworking Your Portfolio
- Keep revising your portfolio to improve and learn from criticism.
- Start over multiple times if needed to get better before landing your job.
Creating The Iconic Snickers Campaign
- Jerry and his partner created the famous Snickers campaign with the tagline 'Not going anywhere for a while.'
- The campaign cleverly reframed hunger as the problem Snickers solves.