
Episode 3. Gerry Graf December 11, 2018
IOFA with Aaron Starkman
Journey into Advertising: From Beginnings to Successes
The chapter provides insights into the speaker's transition from a brokerage company to establishing a successful career in advertising despite facing initial discouragement. It explores their experiences of learning and growing as a writer, the creative process behind a renowned Snickers campaign, and the influence of personal experiences on advertising success. The narrative also delves into the speaker's reflections on industry recognition, memorable campaigns, and the impact of family considerations on career decisions.
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