IOFA with Aaron Starkman
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Episode 3. Gerry Graf December 11, 2018

IOFA with Aaron Starkman

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Creative Evolution of a Memorable Super Bowl Ad

Explore the journey of creating an iconic Super Bowl ad featuring a dancing monkey, from considering investing $2 million to highlighting the concept of wasting money. Despite initial pushback, the ad was successful in engaging the audience with a meaningful message.

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