IOFA with Aaron Starkman
SEASON TWO Episode 1. Eric Kallman September 19, 2019
Sep 19, 2019
Eric Kallman, creator of Old Spice and Skittles campaigns, talks about the best worst shoot story, missed opportunities, the hit campaign that won a grand prix, meeting Burlington Coat Factory, finding work-life balance, successful campaigns, and a memorable on-set experience involving a prosthetic udder.
47:59
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Quick takeaways
- The importance of creating memorable and impactful ideas in the advertising industry, as exemplified by Eric Coleman's campaigns for Old Spice and Skittles.
- The significance of maintaining a strong work-life balance while starting and running an independent advertising agency, according to Eric Coleman.
Deep dives
Creating Memorable Campaigns and Building an Agency: A Conversation with Eric Coleman
Eric Coleman, the co-founder of Eric Coleman Agency, discusses his journey in the advertising industry. He highlights some of his most notable campaigns, including the Old Spice character and Skittles commercials. Eric shares the challenges and rewards of starting his own agency in San Francisco and emphasizes the importance of work-life balance. He also recounts funny and memorable moments from shoots and pitches, showcasing the creative and unpredictable nature of the industry.
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