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IOFA with Aaron Starkman
Episode 7. Anna Qvennerstedt June 7, 2019
Jun 7, 2019
Anna Qvennerstedt, an advertising executive and creative director at Forsman and Bodenfors, talks about their famous Jean-Claude Van Damme Epic Split spot for Volvo. They also discuss the digital landscape in Sweden, the importance of collaboration in creative work, and share a funny story about presenting an idea with a cheese doodle mascot.
37:46
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Quick takeaways
- The success of Forsman and Bodenfors' iconic 'Epic Split' campaign for Volvo Trucks was a result of strategic planning, timely execution, and perfect alignment of circumstances.
- Forsman and Bodenfors' unique working environment fosters a team-based, collective approach to problem-solving and decision-making, creating a safe and collaborative space for creativity to thrive.
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Overview of the podcast episode
In this episode, host Aaron Starkman interviews Anna Kaventerstedt, the global chair of Forzeman and Bowdoin Forz. They discuss the agency's successful campaigns, including the iconic "Epic Split" featuring Jean-Claude Van Damme. Anna shares insights about the agency's unique way of working, emphasizing the importance of a collaborative and supportive environment for creativity. They also touch on the challenges and opportunities of transitioning from a Swedish agency to a global one, highlighting the need to balance preserving the agency's successful approach while being open to new perspectives. Overall, the conversation highlights the agency's journey and their commitment to innovative and effective advertising.
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Discover
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