Episode 7. Anna Qvennerstedt June 7, 2019

Overview of the podcast episode

In this episode, host Aaron Starkman interviews Anna Kaventerstedt, the global chair of Forzeman and Bowdoin Forz. They discuss the agency's successful campaigns, including the iconic "Epic Split" featuring Jean-Claude Van Damme. Anna shares insights about the agency's unique way of working, emphasizing the importance of a collaborative and supportive environment for creativity. They also touch on the challenges and opportunities of transitioning from a Swedish agency to a global one, highlighting the need to balance preserving the agency's successful approach while being open to new perspectives. Overall, the conversation highlights the agency's journey and their commitment to innovative and effective advertising.

The success of the 'Epic Split' campaign

Anna discusses the strategic process behind the memorable 'Epic Split' campaign for Volvo Trucks. She explains that it was part of a larger 'Live Test Series' designed to demonstrate the product benefits through viral videos. While Jean-Claude Van Damme was the perfect choice for the split, she mentions that the creative idea initially involved him speaking directly to the camera, but was modified to include a voiceover. The success of the campaign stemmed from a combination of strategic planning, timely execution, and a perfect alignment of circumstances, making it one of the agency's most recognized and awarded projects.

The unique working environment at Forzeman and Bowdoin Forz

Anna opens up about the agency's unique working environment, emphasizing the importance of creating a safe and collaborative space for creativity to thrive. She explains that the agency doesn't have traditional creative directors, but rather fosters a team-based, collective approach to problem-solving and decision-making. Each client has a dedicated team with full autonomy, encouraging active collaboration and ongoing feedback among team members. Anna believes that this inclusive and supportive culture is key to nurturing creative ideas and maintaining a high level of creative output.

Transitioning to a global agency and the importance of preserving core values

Anna discusses the challenges and opportunities of Forzeman and Bowdoin Forz transitioning from a Swedish agency to a global presence. She highlights the importance of preserving the agency's core values and ways of working, while also being open to adapting and learning from different cultures. Anna believes that the agency's unique approach to creativity can be successfully exported on a global scale, attracting clients and talent who resonate with their innovative and successful track record. She emphasizes the need to strike a balance between preserving what works and embracing new ideas and perspectives to drive continued success.

IOFA with Aaron Starkman

Episode 7. Anna Qvennerstedt June 7, 2019

Episode guests

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Quick takeaways

Deep dives

Overview of the podcast episode

The success of the 'Epic Split' campaign

The unique working environment at Forzeman and Bowdoin Forz

Transitioning to a global agency and the importance of preserving core values

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