IOFA with Aaron Starkman
Episode 6. Jeff Goodby and Rich Silverstein April 16, 2019
Apr 16, 2019
Jeff Goodby and Rich Silverstein discuss their big hits, why elevators are scary, and a shocking conversation with Steve Jobs. They share stories about their pitching mishaps and memorable projects, including the success of Geico's advertising campaign. They also talk about the concept of Cheetos' Museum and working with big brands like Nike and Apple.
59:11
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Quick takeaways
- The importance of relevance in advertising and the need for innovative thinking.
- The benefits of taking risks and the challenges of award shows.
Deep dives
Interview with Goodby Silverstein
In this episode, the hosts interview Jeff Goodby and Rich Silverstein, founders of the Goodby Silverstein agency. They discuss their experiences in the advertising industry, their approach to creativity, and their thoughts on the current state of the industry. The conversation touches on various topics, including the importance of relevance, the challenges of award shows, the need for innovative thinking, and the benefits of taking risks. The hosts also ask about the agency's favorite projects and what they are most proud of in recent years.
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