IOFA with Aaron Starkman
Episode 6. Jeff Goodby and Rich Silverstein April 16, 2019
Apr 16, 2019
Jeff Goodby and Rich Silverstein discuss their big hits, why elevators are scary, and a shocking conversation with Steve Jobs. They share stories about their pitching mishaps and memorable projects, including the success of Geico's advertising campaign. They also talk about the concept of Cheetos' Museum and working with big brands like Nike and Apple.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Discussion about a restaurant, agency location, and steep hill
03:26 • 2min
How They Got into Advertising
04:58 • 11min
Trading Fees for a Cruise to Ensenada
16:04 • 4min
Pitching Mishaps and Memorable Projects
20:22 • 23min
Geico's Advertising Success and Agency's Inventiveness
43:35 • 3min
Cheetos' Museum and Working with Big Brands
46:07 • 13min