Rich Silverstein, co-founder of the renowned advertising agency Goodby, Silverstein & Partners and a Cannes Lions lifetime achievement award recipient, shares his insights. He dives into balancing personal growth with professional challenges, emphasizing the power of resilience. Rich discusses navigating the complexities of modern advertising, the role of humor and storytelling, and the necessity of intentional creativity. He also touches on the importance of collaboration and how personal experiences shape the lens through which we view creativity.

Jeff Goodby and Rich Silverstein discuss their big hits, why elevators are scary, and a shocking conversation with Steve Jobs. They share stories about their pitching mishaps and memorable projects, including the success of Geico's advertising campaign. They also talk about the concept of Cheetos' Museum and working with big brands like Nike and Apple.