Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books
Sep 25, 2023 • 21min
Episode 269: The 4 Pillars of Trainer Development with Ben Pickard
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 22, 2023 • 15min
Episode 268: Top Insights from our Latest Unicorn Society Retreat with Pete Dupuis
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 18, 2023 • 20min
Episode 267: Gym Owner Exit Strategies with Mark Fisher
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 15, 2023 • 19min
Episode 266: Scaling Your PT Clinic in Year Two and Beyond in a Gym Setting
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 11, 2023 • 17min
Episode 265: Tips for Surviving Year One as a New PT Clinic Owner in a Gym Setting
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 8, 2023 • 18min
Episode 264: Considerations in Advance of Introducing Physical Therapy to a Gym Setting
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 4, 2023 • 21min
Episode 263: How to Communicate About Programming to Your Clients with Pete Dupuis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 1, 2023 • 16min
Episode 262: A Surprising Tip for Being a Better Leader with Pete Dupuis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Aug 28, 2023 • 29min
Episode 261: Programming Tips from Cressey Sports Performance Co-Owner, John O Neil
From employee to co-owner: the journey and mindset of gym ownership. The importance of responsibility and tailoring training programs. Gathering and utilizing client feedback. Tips for scaling a business while maintaining individualized programs.
Aug 25, 2023 • 21min
Episode 260: Setting Long-term Expectations with Athletes (and Clients) with Pete Dupuis
Pete Dupuis, gym owner and retreat participant, discusses setting long-term expectations with athletes and clients. Topics include prioritizing training for athletes, earning the right to turn something into a service, building reputation through free trials, and setting long-term expectations with clients.
