
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Aug 7, 2023 • 30min
Episode 255: How to Run a Transformation Challenge with Alicia Streger
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Aug 4, 2023 • 22min
Episode 254: How to Conduct a Client Exit Interview with Mark Fisher
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 31, 2023 • 23min
Episode 253: Long-Term Planning for Your Gym with Ben Pickard
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 28, 2023 • 23min
Episode 252: Tips for Negotiating with Your Gym's Landlord with Pete Dupuis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 24, 2023 • 32min
Episode 251: Defending Your Culture with Mike Boyle
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Check out Mike's new edition of his book HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 21, 2023 • 20min
Episode 250: Should Trainers Do Sales? with Mark Fisher
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 17, 2023 • 23min
Episode 249: How to Generate 250 Leads with One Event with Mike Bouranis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 14, 2023 • 22min
Episode 248: Nuts and Bolts of Discovery Sales Calls with Ben Pickard
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 10, 2023 • 22min
Episode 247: Surprising Lessons for Moving Your Gym with Greg Morrone
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jul 7, 2023 • 16min
Episode 246: How to Show Up As A New Leader with Pete
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram