Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes
Sep 11, 2023 • 17min
Episode 265: Tips for Surviving Year One as a New PT Clinic Owner in a Gym Setting
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 8, 2023 • 18min
Episode 264: Considerations in Advance of Introducing Physical Therapy to a Gym Setting
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 4, 2023 • 21min
Episode 263: How to Communicate About Programming to Your Clients with Pete Dupuis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 1, 2023 • 16min
Episode 262: A Surprising Tip for Being a Better Leader with Pete Dupuis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Aug 28, 2023 • 29min
Episode 261: Programming Tips from Cressey Sports Performance Co-Owner, John O Neil
From employee to co-owner: the journey and mindset of gym ownership. The importance of responsibility and tailoring training programs. Gathering and utilizing client feedback. Tips for scaling a business while maintaining individualized programs.
Aug 25, 2023 • 21min
Episode 260: Setting Long-term Expectations with Athletes (and Clients) with Pete Dupuis
Pete Dupuis, gym owner and retreat participant, discusses setting long-term expectations with athletes and clients. Topics include prioritizing training for athletes, earning the right to turn something into a service, building reputation through free trials, and setting long-term expectations with clients.
Aug 21, 2023 • 25min
Episode 259: Managing Your Time as a Gym Owner
Discover effective time management strategies for gym owners, from prioritizing tasks to delegating responsibilities and creating systems. Learn about the journey from personal trainer to gym owner, the challenges faced, and the importance of outsourcing. Explore the significance of setting boundaries to prioritize time and tasks, and discover techniques like the time pyramid to improve productivity.
Aug 18, 2023 • 24min
Episode 258: Turning Plans into Action with Ben Pickard
Ben Pickard, an expert in turning plans into action, discusses the value of planning and operationalizing plans, the importance of marketing strategies and generating leads, the power of leveraging your team, and reflecting on emotions and operational success for turning plans into action.
Aug 14, 2023 • 25min
Episode 257: Secrets to Retaining Long-term Nutrition Clients with Jennifer Broxterman
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram Resources from Jen: Free Liftoff Course: https://www.prospernutritioncoaching.com High, Low, Buffalo Email Script: https://www.prospernutritioncoaching.com/buffalo Instagram: @prosper_nc YouTube: https://www.youtube.com/@ProsperNutrition Email: info@prospernc.com
Aug 11, 2023 • 20min
Episode 256: Realistic Internal Benchmarks for Your Gym with Pete Dupuis
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
