Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books
Oct 30, 2023 • 28min
Episode 279: How Much Time Should You Spend on Marketing? with Kilo's Mateo Lopez
Mateo Lopez, marketing expert, shares tips for gym owners on effective allocation of marketing efforts. Topics include prioritizing marketing, generating leads, efficient marketing strategies, outsourcing tasks, and effective communication in marketing.
Oct 27, 2023 • 19min
Episode 278: How to Manage Feeling Overwhelmed, Frustrated, and Stuck with Mark Fisher
Mark Fisher, fitness coach and personal development expert, discusses strategies to manage overwhelm and frustration in business. Topics include the importance of clarity and prioritization for gym owners, strategies for overcoming overwhelm, adapting strategies to fit specific needs, and managing feeling stuck and gaining a fresh perspective.
Oct 23, 2023 • 24min
Episode 277: How to Become the Go-To Gym for Women Over 30 with Molly Galbraith
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, apply by Sunday, November 5th. Learn more about Girls Gone Strong's new Menopause Coaching Specialist Certification Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 20, 2023 • 23min
Episode 276: Do You Care Too Much or Not Enough as a Leader? with Mark Fisher
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, apply by Sunday, November 5th. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 16, 2023 • 18min
Episode 275: 3 Tips for Scaling Up Your Program Design with Ben Pickard
Guest Ben Pickard, program design scaling expert, shares strategies for optimizing program design in gym businesses, including creating customized programs, focusing on work capacity, and creating progressions and regressions. The importance of consistency and standardization in program design is also highlighted.
Oct 13, 2023 • 19min
Episode 274: Enforcing Your Membership Policies with Pete Dupuis
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 9, 2023 • 25min
Episode 273: What it Takes to Make Your Gym into a Franchise with Mark Fisher
In this podcast, Mark Fisher discusses the process of turning a gym into a franchise, the importance of standard operating procedures, the challenges of scaling a service business, navigating franchise relationships, and affordable build-out costs.
Oct 6, 2023 • 21min
Episode 272: Confessions of Two Imperfect Gym Owners with Pete Dupuis
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 2, 2023 • 29min
Episode 271: 3 Most Important Meetings for Your Gym with Ben Pickard
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 29, 2023 • 21min
Episode 270: When Do You Add Layers of Management to Your Team? with Pete Dupuis
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
