Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes
Oct 16, 2023 • 18min
Episode 275: 3 Tips for Scaling Up Your Program Design with Ben Pickard
Guest Ben Pickard, program design scaling expert, shares strategies for optimizing program design in gym businesses, including creating customized programs, focusing on work capacity, and creating progressions and regressions. The importance of consistency and standardization in program design is also highlighted.
Oct 13, 2023 • 19min
Episode 274: Enforcing Your Membership Policies with Pete Dupuis
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 9, 2023 • 25min
Episode 273: What it Takes to Make Your Gym into a Franchise with Mark Fisher
In this podcast, Mark Fisher discusses the process of turning a gym into a franchise, the importance of standard operating procedures, the challenges of scaling a service business, navigating franchise relationships, and affordable build-out costs.
Oct 6, 2023 • 21min
Episode 272: Confessions of Two Imperfect Gym Owners with Pete Dupuis
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 2, 2023 • 29min
Episode 271: 3 Most Important Meetings for Your Gym with Ben Pickard
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 29, 2023 • 21min
Episode 270: When Do You Add Layers of Management to Your Team? with Pete Dupuis
Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 25, 2023 • 21min
Episode 269: The 4 Pillars of Trainer Development with Ben Pickard
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 22, 2023 • 15min
Episode 268: Top Insights from our Latest Unicorn Society Retreat with Pete Dupuis
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 18, 2023 • 20min
Episode 267: Gym Owner Exit Strategies with Mark Fisher
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Sep 15, 2023 • 19min
Episode 266: Scaling Your PT Clinic in Year Two and Beyond in a Gym Setting
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
