Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books
Jan 8, 2024 • 23min
Episode 299: How to Fix Your Program Design Systems with Pete Dupuis
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report
Jan 5, 2024 • 22min
Episode 298: Why Your Trials Aren't Converting with Mark Fisher
Mark Fisher, author and gym owner, discusses why gym trials aren't converting to memberships. They explore the importance of effective sales conversations, preparing for in-person discussions, creating a great ending, managing follow-ups, and providing a personalized sales template.
Jan 1, 2024 • 19min
Episode 297: Moments with Michael: How Leadership Happens
Learn about effective leadership and organizational psychology, the importance of empowering others, the DAC model of leadership, creating direction and clear communication, and the commitment function in the DAC model.
Dec 29, 2023 • 1h 9min
Episode 296: What Sets the Most Profitable Gyms Apart? From The Gym World Worldwide Podcast
The podcast explores the topics of small group personal training, the importance of community in gyms, greeting people by name, and survey findings on profitability in the gym industry.
Dec 25, 2023 • 23min
Episode 295: Moments with Michael: How to Avoid Burnout
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Dec 22, 2023 • 26min
Episode 294: The 4 Stages of Gym Ownership with Ben Pickard
For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Dec 18, 2023 • 21min
Episode 293: 3 Tips to Improve Your Sales and Client Engagement with Pete Dupuis
For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Dec 15, 2023 • 20min
Episode 292: Why You Should Have a Client Avatar with Mark Fisher
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Dec 11, 2023 • 28min
Episode 291: Developing Your Team for Maximum Performance with Chris Travis
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Dec 8, 2023 • 26min
Episode 290: Part 2: Hosting Community Events to Generate Leads with Pete Dupuis
Exploring lessons from a fitness industry event, hosting 'Night with the Pros,' community event promotion strategies, engaging attendees through coaching panelists, maximizing event outcomes, and post-event reflection for business growth.
