Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes
Nov 20, 2023 • 24min
Episode 285: Stop Over-Thinking and Freaking Do It with Pete Dupuis
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
4 snips
Nov 17, 2023 • 21min
Episode 284: Hosting Community Events to Generate Leads with Pete Dupuis
The podcast discusses the benefits and strategies of hosting community events at gyms to generate leads. They emphasize the importance of partnering with charities, creating compelling reasons for attendees, and having a long-term vision. They also explore generating leads through charity events and partnerships with other businesses.
Nov 13, 2023 • 31min
Episode 283: Email Marketing Pro Tips for Gym Owners with Mark Fisher
Mark Fisher, Email Marketing Pro Tips for Gym Owners shares best practices for email marketing including subject lines, personalization, and content editing. They discuss the fundamentals of email marketing, generating and organizing content, and crafting effective emails for conversions.
Nov 10, 2023 • 18min
Episode 282: Transitioning from Personal Training to Small Group Personal Training with Pete Dupuis
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Nov 6, 2023 • 36min
Episode 281: Ben Interviews Michael on How to Grow as a Leader
The podcast discusses topics such as the importance of self-awareness in leadership, the impact of toxic workplace culture on employee retention, and the key themes for growing as a leader, including self-awareness, having a narrative, and the dual operational role of leaders. The hosts also share personal anecdotes and offer details on how to apply for their coaching program.
Nov 3, 2023 • 15min
Episode 280: Our Playbook for Managing Price Corrections with Pete Dupuis
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, apply by Sunday, November 5th. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 30, 2023 • 28min
Episode 279: How Much Time Should You Spend on Marketing? with Kilo's Mateo Lopez
Mateo Lopez, marketing expert, shares tips for gym owners on effective allocation of marketing efforts. Topics include prioritizing marketing, generating leads, efficient marketing strategies, outsourcing tasks, and effective communication in marketing.
Oct 27, 2023 • 19min
Episode 278: How to Manage Feeling Overwhelmed, Frustrated, and Stuck with Mark Fisher
Mark Fisher, fitness coach and personal development expert, discusses strategies to manage overwhelm and frustration in business. Topics include the importance of clarity and prioritization for gym owners, strategies for overcoming overwhelm, adapting strategies to fit specific needs, and managing feeling stuck and gaining a fresh perspective.
Oct 23, 2023 • 24min
Episode 277: How to Become the Go-To Gym for Women Over 30 with Molly Galbraith
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, apply by Sunday, November 5th. Learn more about Girls Gone Strong's new Menopause Coaching Specialist Certification Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Oct 20, 2023 • 23min
Episode 276: Do You Care Too Much or Not Enough as a Leader? with Mark Fisher
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, apply by Sunday, November 5th. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
