
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Dec 25, 2023 • 23min
Episode 295: Moments with Michael: How to Avoid Burnout
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Dec 22, 2023 • 26min
Episode 294: The 4 Stages of Gym Ownership with Ben Pickard
For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Dec 18, 2023 • 21min
Episode 293: 3 Tips to Improve Your Sales and Client Engagement with Pete Dupuis
For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Dec 15, 2023 • 20min
Episode 292: Why You Should Have a Client Avatar with Mark Fisher
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Dec 11, 2023 • 28min
Episode 291: Developing Your Team for Maximum Performance with Chris Travis
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Dec 8, 2023 • 26min
Episode 290: Part 2: Hosting Community Events to Generate Leads with Pete Dupuis
Exploring lessons from a fitness industry event, hosting 'Night with the Pros,' community event promotion strategies, engaging attendees through coaching panelists, maximizing event outcomes, and post-event reflection for business growth.

Dec 4, 2023 • 24min
Episode 289: Hiring the Right People for Your Gym with Kaleda Connell
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Dec 1, 2023 • 25min
Episode 288: How Cressey Sports Performance (CSP) Generates Leads From Events with Pete Dupuis
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Nov 27, 2023 • 26min
Episode 287: The MBSC Formula for Continuing Education with Kevin Carr
Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Nov 24, 2023 • 24min
Episode 286: Yearly Tasks You Might Be Missing with Pete Dupuis
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram