

Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books

Feb 12, 2024 • 22min
Episode 309: Stop Paying Yourself Last with Ben Pickard
Ben Pickard, an expert in helping gym owners grow their businesses, discusses topics such as maximizing profits, allocating funds properly, consistent marketing and sales systems, creating positive impact, and the importance of revenue and personal wealth in the gym industry.

Feb 9, 2024 • 23min
Episode 308: No One Knows Your Gym Exists with Pete Dupuis
Exploring ways to improve community awareness for a long-established gym with 8 strategies, engaging in charity events to support local causes, discussing community engagement for physical therapists, and emphasizing the dual benefits of community engagement for gym owners through practical examples.

Feb 5, 2024 • 21min
Episode 307: Part 2: Improve Your Client Onboarding with Dr. Brittaney Cook
The podcast discusses the importance of client onboarding in the first 90 days, focusing on education, communication, and feedback. It emphasizes the value of maintaining regular communication and adapting onboarding processes. The hosts also highlight the benefits of celebrating client progress and provide contact information for Dr. Brittaney Cook.

Feb 2, 2024 • 24min
Episode 306: Mark's Most Painful Lesson of 2023 with Mark Fisher
[NEW] BFU’s Time Management for Gym Owners video course --> LEARN MORE The only time management course created specifically FOR gym owners BY a gym owner. Grow your gym while working a shorter workweek... even if you’re not naturally organized. Claim lifetime access for 50% between now and Feb 9th --> LEARN MORE

Jan 29, 2024 • 24min
Episode 305: Part 1: Improve Your Client Onboarding with Dr. Brittaney Cook
Dr. Brittaney Cook discusses the importance of consistent client onboarding. Topics include building trust, setting expectations, using text message automations, creating connections, and building community at the gym.

Jan 26, 2024 • 24min
Episode 304: How to Build Personal Wealth as a Gym Owner with Ben Pickard
Ben Pickard, personal wealth-building expert for gym owners, discusses the importance of financial self-sufficiency for gym owners, understanding total owner compensation, calculating your hourly rate, and managing money through budgeting techniques.

Jan 22, 2024 • 21min
Episode 303: Handle Client Complaints with Less Stress with Pete Dupuis
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Jan 19, 2024 • 26min
Episode 302: You're Not Getting Enough Client Reviews with Ben Pickard
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram If you want to grab our Reviews SOP, DM us

Jan 15, 2024 • 41min
Episode 301: 5 Rules for Being a Better Coach with Luka Hocevar
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Jan 12, 2024 • 22min
Episode 300: Your Self-Care Routine Might Suck with Ben Pickard
Fitness expert and self-care advocate, Ben Pickard, joins the hosts to discuss the significance of self-care, strategies for implementing mindfulness, hope, compassion, and play in daily life, the positive impact of gratitude journals, and the power of self-care in setting up your day for success.