Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes
Jan 29, 2024 • 24min
Episode 305: Part 1: Improve Your Client Onboarding with Dr. Brittaney Cook
Dr. Brittaney Cook discusses the importance of consistent client onboarding. Topics include building trust, setting expectations, using text message automations, creating connections, and building community at the gym.
Jan 26, 2024 • 24min
Episode 304: How to Build Personal Wealth as a Gym Owner with Ben Pickard
Ben Pickard, personal wealth-building expert for gym owners, discusses the importance of financial self-sufficiency for gym owners, understanding total owner compensation, calculating your hourly rate, and managing money through budgeting techniques.
Jan 22, 2024 • 21min
Episode 303: Handle Client Complaints with Less Stress with Pete Dupuis
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.
Jan 19, 2024 • 26min
Episode 302: You're Not Getting Enough Client Reviews with Ben Pickard
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram If you want to grab our Reviews SOP, DM us
Jan 15, 2024 • 41min
Episode 301: 5 Rules for Being a Better Coach with Luka Hocevar
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Jan 12, 2024 • 22min
Episode 300: Your Self-Care Routine Might Suck with Ben Pickard
Fitness expert and self-care advocate, Ben Pickard, joins the hosts to discuss the significance of self-care, strategies for implementing mindfulness, hope, compassion, and play in daily life, the positive impact of gratitude journals, and the power of self-care in setting up your day for success.
Jan 8, 2024 • 23min
Episode 299: How to Fix Your Program Design Systems with Pete Dupuis
Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report
Jan 5, 2024 • 22min
Episode 298: Why Your Trials Aren't Converting with Mark Fisher
Mark Fisher, author and gym owner, discusses why gym trials aren't converting to memberships. They explore the importance of effective sales conversations, preparing for in-person discussions, creating a great ending, managing follow-ups, and providing a personalized sales template.
Jan 1, 2024 • 19min
Episode 297: Moments with Michael: How Leadership Happens
Learn about effective leadership and organizational psychology, the importance of empowering others, the DAC model of leadership, creating direction and clear communication, and the commitment function in the DAC model.
Dec 29, 2023 • 1h 9min
Episode 296: What Sets the Most Profitable Gyms Apart? From The Gym World Worldwide Podcast
The podcast explores the topics of small group personal training, the importance of community in gyms, greeting people by name, and survey findings on profitability in the gym industry.
