Gym Business - Business for Unicorns Podcast
Episode 364: How to Empower a GM to Run Your Gym with Ben Pickard
Aug 23, 2024
Ben Pickard, an expert in gym management and empowerment strategies, discusses how gym owners can effectively delegate responsibilities to a General Manager. He shares his journey through the ups and downs of gym ownership, emphasizing the importance of structured leadership and clear communication. Pickard highlights the role of technology in enhancing lead generation and adaptability, while offering strategies for empowering GMs to navigate challenges successfully. His insights on managing emotional transitions are particularly valuable for gym owners looking to scale.
24:06
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Quick takeaways
- Hiring a general manager with strong management expertise can significantly alleviate gym owners' operational burdens, allowing them to concentrate on strategic growth.
- Establishing structured weekly and monthly meetings fosters accountability and empowers the GM while keeping the owner informed without daily involvement.
Deep dives
Transitioning to a General Manager
Ben Pickard emphasizes the significance of hiring a general manager (GM) for gym owners who want to reduce their operational involvement and focus more on strategic aspects of their business. After experiencing burnout from managing day-to-day operations, he made the decision to bring on a GM, Leisha, who had a strong management background from working at McDonald's rather than the fitness industry. This choice was pivotal, as it underscored the value of management training and expertise, enabling him to delegate responsibilities effectively. By immersing a seasoned manager into the gym's operations, Ben could concentrate on other ventures while ensuring high standards of management within his facility.
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