Transitioning to a General Manager

Ben Pickard emphasizes the significance of hiring a general manager (GM) for gym owners who want to reduce their operational involvement and focus more on strategic aspects of their business. After experiencing burnout from managing day-to-day operations, he made the decision to bring on a GM, Leisha, who had a strong management background from working at McDonald's rather than the fitness industry. This choice was pivotal, as it underscored the value of management training and expertise, enabling him to delegate responsibilities effectively. By immersing a seasoned manager into the gym's operations, Ben could concentrate on other ventures while ensuring high standards of management within his facility.