Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books
Dec 22, 2025 • 33min
Best of 2025: Gym Owners: Use AI to Grow Your Business
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Dec 19, 2025 • 21min
Best of 2025: Our Proven Process for Consistent Lead Flow
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Dec 15, 2025 • 20min
Best of 2025: Simplify Your Services Offerings to Scale Faster
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Dec 12, 2025 • 35min
Episode 500: Find, Enroll, Retain: The Simple Framework Behind Profitable Gyms with Julian Barnes
Download the 2024 BFS Strength Report for all of the details from the conversation, plus insights we didn't have time to cover. Also take the BFS Business Assessment (in partnership with BFU) to receive your individualized BFS Scorecard, a data-backed snapshot of how your studio compares to industry benchmarks across the KPIs that matter most (lead volume, conversion, recurring revenue, churn, and LTV).
Dec 8, 2025 • 17min
Episode 499: How to Save Massive Money at Year End
Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Dec 5, 2025 • 25min
Episode 498: How To Spend a Full Day with Mark or Michael
Interested in an mentorship day? DM us "MENTORSHIP" for all the details HERE
Dec 1, 2025 • 22min
Episode 497: Is Instagram Actually Dangerous? with Mark Fisher
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Nov 28, 2025 • 26min
Episode 496: How to Make Compelling Offers that Convert with Mark Fisher
Get our best offers to grow your gym HERE
Nov 24, 2025 • 21min
Episode 495: Do You Hate Parts of Your Job? with Ben Pickard
Between now and November 26, any of our three self-paced video courses are 50% off. And unlock a complimentary ticket to a BFU 2026 in person retreat. Use the code "EARLYBF" HERE.
Nov 21, 2025 • 27min
Episode 494: Our Secret Formula for 1-on-1 Meetings with Ben Pickard
Between now and November 26, any of our three self-paced video courses are 50% off. And unlock a complimentary ticket to a BFU 2026 in person retreat. Use the code "EARLYBF" HERE.
