
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Mar 17, 2025 • 25min
Episode 423: How to Handle Employees Who Have (and Don't Have) an Owner's Mindset
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Get the free Gym Owner Report Card HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Mar 14, 2025 • 19min
Episode 422: Start Setting Boundaries with Wendy Shafranski
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Get the free Gym Owner Report Card HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Mar 10, 2025 • 27min
Episode 421: How Steph and Jordan Had 55% Revenue Growth While Doubling Their Gym Size
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Get the free Gym Owner Report Card HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Mar 7, 2025 • 23min
Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
Ben Pickard, a seasoned gym owner, shares his expertise on effective marketing strategies for fitness businesses. He emphasizes the critical importance of testing and tracking results to avoid wasting time and money. From the success of 'Bring a Friend Week' to harnessing the power of data tracking, Ben illustrates how flexible marketing approaches lead to sustainable growth. He advocates for continuous experimentation in training programs, ensuring they meet client needs while driving engagement and innovation.

Mar 3, 2025 • 19min
Episode 419: Our Biggest System FAILs with Mark Fisher
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Feb 28, 2025 • 24min
Episode 418: Hire Your Staff for These Two Traits with Mark Fisher
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Feb 24, 2025 • 27min
Episode 417: 5 Secrets to Massive Revenue Growth with Liza Duddy
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Feb 21, 2025 • 26min
Episode 416: What Can Gym Owners Learn from Planet Fitness? with Ben Pickard
Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Feb 17, 2025 • 20min
Episode 415: When Employees Stay Too Long with Mark Fisher
Get our list of Best Offers for Your Gym HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Feb 14, 2025 • 23min
Episode 414: Why Mission and Values are so Important at your Gym
Get our free Sales Scripts HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
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