
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Mar 5, 2024 • 22min
Episode 315: Stop Hoarding Tasks and Start Delegating with Pete Dupuis
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Mar 1, 2024 • 19min
Episode 314: Why Your Gym is Not Making You Rich with Ben Pickard
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Feb 26, 2024 • 21min
Episode 313: Should You Own a Gym with Your Spouse? with Pete Dupuis
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Feb 23, 2024 • 18min
Episode 312: Part 2: Is Email Marketing Dead? with Mark Fisher
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Feb 19, 2024 • 22min
Episode 311: Increase Your Revenue Per Member by $100+ with Mike Bouranis
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Feb 16, 2024 • 25min
Episode 310: Part 1: Is Email Marketing Dead? with Mark Fisher
Mark Fisher, an expert in the gym industry, discusses the relevance of email marketing for gyms, stressing the importance of nurturing leads and maintaining top of mind awareness with regular communication. He emphasizes the significance of using professional email addresses, curating email databases, and building an email list through setting expectations and engaging with subscribers.

Feb 12, 2024 • 22min
Episode 309: Stop Paying Yourself Last with Ben Pickard
Ben Pickard, an expert in helping gym owners grow their businesses, discusses topics such as maximizing profits, allocating funds properly, consistent marketing and sales systems, creating positive impact, and the importance of revenue and personal wealth in the gym industry.

Feb 9, 2024 • 23min
Episode 308: No One Knows Your Gym Exists with Pete Dupuis
Exploring ways to improve community awareness for a long-established gym with 8 strategies, engaging in charity events to support local causes, discussing community engagement for physical therapists, and emphasizing the dual benefits of community engagement for gym owners through practical examples.

Feb 5, 2024 • 21min
Episode 307: Part 2: Improve Your Client Onboarding with Dr. Brittaney Cook
The podcast discusses the importance of client onboarding in the first 90 days, focusing on education, communication, and feedback. It emphasizes the value of maintaining regular communication and adapting onboarding processes. The hosts also highlight the benefits of celebrating client progress and provide contact information for Dr. Brittaney Cook.

Feb 2, 2024 • 24min
Episode 306: Mark's Most Painful Lesson of 2023 with Mark Fisher
[NEW] BFU’s Time Management for Gym Owners video course --> LEARN MORE The only time management course created specifically FOR gym owners BY a gym owner. Grow your gym while working a shorter workweek... even if you’re not naturally organized. Claim lifetime access for 50% between now and Feb 9th --> LEARN MORE