
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Apr 8, 2024 • 23min
Episode 325: Building vs. Running Systems in Your Gym with Ben Pickard
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Apr 5, 2024 • 22min
Episode 324: How to Fix Your Marketing Calendar with Clear Offers with Mark Fisher
Want BFU's list of offers for your gym? Grab it HERE Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Apr 1, 2024 • 21min
Episode 323: The Secret to Free Leads on Social Media with Ben Pickard
Download our free Time Management for Gym Owners Playbook HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Mar 29, 2024 • 23min
Episode 322: Why Business Partnerships Fail with Mark Fisher
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. 3/29 is the last day for early bird pricing. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

5 snips
Mar 25, 2024 • 19min
Episode 321: How to Generate More Leads at Events with Pete Dupuis
Learn effective strategies for lead generation at events, maximizing business opportunities in performance training gyms, and engaging with clients to generate organic leads. Special discount offer on Certified Functional Strength Coach courses discussed.

Mar 22, 2024 • 20min
Episode 320: Better Leadership by Learning to Lead Yourself First with Mark Fisher
Discover the significance of self-leadership in business and explore parallels between leadership and personal growth. Learn about self-awareness, self-care, and accountability in leadership development. Embrace vulnerability and open communication for personal growth and success.

Mar 18, 2024 • 21min
Episode 319: Your Interviews Should be More Like a Team Tryout with Ben Pickard
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Mar 15, 2024 • 16min
Episode 318: Inside the Gym Owner Masterclass at Perform Better
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Mar 11, 2024 • 22min
Episode 317: Are Your Trainers Underperforming? with Pete Dupuis
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.

Mar 8, 2024 • 25min
Episode 316: Why Aren't You Enforcing Your Membership Policies? with Ben Pickard
Join Perform Better and Business for Unicorns for a new live event: The Gym Owner Masterclass. Learn more HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark’s YouTube channel HERE Pick up a copy of Mark’s book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.