Gym Business - Business for Unicorns Podcast cover image

Gym Business - Business for Unicorns Podcast

Episode 321: How to Generate More Leads at Events with Pete Dupuis

Mar 25, 2024
Learn effective strategies for lead generation at events, maximizing business opportunities in performance training gyms, and engaging with clients to generate organic leads. Special discount offer on Certified Functional Strength Coach courses discussed.
19:05

Podcast summary created with Snipd AI

Quick takeaways

  • Creating SOPs for output expectations enhances lead generation at events.
  • Engaging with parents thoughtfully and offering personalized interactions nurtures potential client leads.

Deep dives

Optimizing Event Participation for Lead Generation

To effectively generate qualified leads from attending or hosting events, it is crucial to leverage time and energy efficiently. By setting clear expectations for colleagues and devising strategies for social interactions, businesses can maximize the opportunity events offer. For instance, creating SOPs to outline output expectations and managing social interactions with deliberate follow-ups can significantly enhance lead generation efforts.

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