Episode 321: How to Generate More Leads at Events with Pete Dupuis
Mar 25, 2024
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Learn effective strategies for lead generation at events, maximizing business opportunities in performance training gyms, and engaging with clients to generate organic leads. Special discount offer on Certified Functional Strength Coach courses discussed.
Creating SOPs for output expectations enhances lead generation at events.
Engaging with parents thoughtfully and offering personalized interactions nurtures potential client leads.
Deep dives
Optimizing Event Participation for Lead Generation
To effectively generate qualified leads from attending or hosting events, it is crucial to leverage time and energy efficiently. By setting clear expectations for colleagues and devising strategies for social interactions, businesses can maximize the opportunity events offer. For instance, creating SOPs to outline output expectations and managing social interactions with deliberate follow-ups can significantly enhance lead generation efforts.
Expanding Outreach Beyond Sports Performance Gyms
The strategy of engaging with potential clients outside the gym setting extends beyond sports performance gyms. Non-sports performance gym owners can also benefit by interacting at community events like farmer's markets or organizing workshops. By engaging thoughtfully with the public, having a plan, and aligning team efforts, businesses can effectively interact with potential clients and generate leads outside the gym premises.
Personalized and Strategic Parent Interactions for Lead Nurturing
Engaging with parents at events can be a valuable lead generation opportunity when done thoughtfully and strategically. By personalizing interactions, such as knowing names and offering genuine compliments, businesses can establish meaningful connections. Follow-up actions, like sending thank-you emails with personalized messages, can further nurture leads and enhance the potential for client conversions.