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Gym Business - Business for Unicorns Podcast
Episode 308: No One Knows Your Gym Exists with Pete Dupuis
Feb 9, 2024
Exploring ways to improve community awareness for a long-established gym with 8 strategies, engaging in charity events to support local causes, discussing community engagement for physical therapists, and emphasizing the dual benefits of community engagement for gym owners through practical examples.
23:14
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Quick takeaways
- Engaging with the local community can boost gym reputation and sales through strategic partnerships and events.
- Consistent community involvement over time builds positive gym reputation and long-lasting relationships for business growth.
Deep dives
Engaging with the Community to Enhance Reputation and Sales
Engagement with the local community can significantly impact a gym's reputation and lead to increased sales. By using various strategies, gym owners can improve their standing and visibility within a few-mile radius. Examples include partnering with local charities, offering pay-what-you-can community classes, and organizing events to raise funds and awareness for causes.
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