Exploring ways to improve community awareness for a long-established gym with 8 strategies, engaging in charity events to support local causes, discussing community engagement for physical therapists, and emphasizing the dual benefits of community engagement for gym owners through practical examples.

Exploring lessons from a fitness industry event, hosting 'Night with the Pros,' community event promotion strategies, engaging attendees through coaching panelists, maximizing event outcomes, and post-event reflection for business growth.

Pete Dupuis, gym owner and retreat participant, discusses setting long-term expectations with athletes and clients. Topics include prioritizing training for athletes, earning the right to turn something into a service, building reputation through free trials, and setting long-term expectations with clients.