Episode 260: Setting Long-term Expectations with Athletes (and Clients) with Pete Dupuis
Aug 25, 2023
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Pete Dupuis, gym owner and retreat participant, discusses setting long-term expectations with athletes and clients. Topics include prioritizing training for athletes, earning the right to turn something into a service, building reputation through free trials, and setting long-term expectations with clients.
Setting long-term goals and expectations with clients is crucial, especially for athletes who face increased demands on their time due to career success.
Building brand awareness and delivering exceptional experiences should be prioritized before monetizing specific services in a gym business.
Deep dives
The importance of long-term goal and expectation setting with clients
In this episode, the hosts discuss the significance of setting long-term goals and expectations with clients, focusing on the sports performance perspective. They emphasize the need for trainers to have conversations with clients who are experiencing success in their careers, as increased opportunities and commitments can lead to less time for training. The hosts highlight the importance of prioritizing training even at the peak of one's career, as neglecting it can result in injury and setbacks. They provide examples of professional athletes who faced challenges in maintaining their training regimen due to increased demands on their time.
Earning the right to monetize additional services
The hosts share their experiences of starting their own business and how they gradually introduced additional services to clients. They highlight the importance of building brand awareness and reputation before monetizing specific services. They emphasize the need to focus on delivering exceptional experiences that clients value before charging for additional services. The hosts provide examples of offering complimentary t-shirts to clients initially and later charging for them after building a demand for the brand.
Setting and maintaining client expectations in the general population
The hosts draw parallels between sports performance gyms and gyms catering to the general population. They discuss the need for trainers to set and maintain client expectations regarding long-term commitment and the importance of consistent training. They highlight the role of trainers as mentors, guiding clients through different stages of their fitness journey. The hosts emphasize the value of helping clients realize the possibilities of maintaining their new active lifestyle by continuing to prioritize training and movement quality in order to achieve long-term health and well-being goals.