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Gym Business - Business for Unicorns Podcast
Episode 290: Part 2: Hosting Community Events to Generate Leads with Pete Dupuis
Dec 8, 2023
Exploring lessons from a fitness industry event, hosting 'Night with the Pros,' community event promotion strategies, engaging attendees through coaching panelists, maximizing event outcomes, and post-event reflection for business growth.
26:19
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Quick takeaways
- Hosting community events with professional athletes can effectively attract and convert leads for gyms.
- Conducting a post-event review allows for reflection and improvement in future lead generation events.
Deep dives
Key Insight 1: Hosting Successful Community Events
Pete from Cressy Sports Performance shares insights on hosting 'Night with the Pros,' an event aimed at generating leads by bringing in professional athletes, coaches, and experts to discuss topics relevant to their client avatar, primarily high school and college athletes. The event aims to engage the youth athlete community and their parents by addressing various aspects such as college recruitment, game-day preparation, and training strategies, emphasizing the event's ability to attract and convert leads effectively.
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